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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Quantity Surveying celebrates many firsts
2014-10-20

 

From the left are: Pierre Oosthuizen, Prof Kajimo-Shakantu and Dr Stephan Ramabodu
Photo: Ifa Tshishonge



The Department of Quantity Surveying at the University of the Free State (UFS) has much to be proud of. With Prof Kahilu Kajimo-Shakantu as Head of the Department of Quantity Surveying, the department is celebrating several firsts.

For the first time, the department has four academics with PhDs. This includes Prof Kajimo-Shakantu, Dr Stephan Ramabodu, Dr Timothy Froise and Dr Benita Zulch. It is also the first time that this department is managed by a woman.

Furthermore, the Department of Quantity Surveying has performed very well at this year’s national Quantity Surveying Conference held in Pretoria, where they walked away with four of the seven awards.

The awards were:

•    Best presenter: Pierre Oosthuizen (lecturer)
•    Most innovative presenter: Pierre Oosthuizen (lecturer)
•    Best paper on engineering projects: Prof Kahilu Kajimo-Shakantu
•    Best academic paper: T Monyane (postgraduate student) and Dr Stephan Ramabodu (lecturer)

The South African Council for the Quantity Surveying Profession (SACQSP) also presented two prestigious life achievement awards. One of these were bestowed upon Prof Basie Verster from the UFS for his contribution to quantity surveying since the 1970s.

The university is especially proud of Dr Stephen Ramabodu, lecturer in the Department of Quantity Surveying, who completed his PhD this year. This makes of him the highest qualified quantity surveyor in the department and one of only a few holders of a quantity surveying PhD in the country. Dr Ramabodu is also registered with the South African Council for Quantity Surveying Professionals.

Prof Kajimo-Shakantu said the following of Dr Ramabodu. “Since 2002, Stephan was appointed as a lecturer in a programme called Grow Your Own Timber at the UFS. Later on, he went to Cape Town to gain some commercial experience, where he worked for Davis Langdon in 2005. In 2008, he returned to the Free State, where he established Ramabodu & Associates. Later on in the same year, he returned to the UFS as a lecturer to complete all the remaining milestones of the Grow Your Own Timber programme.

“The university looks forward to Stephen’s increased responsibilities and contributions, not only in teaching and learning, but also in research, mentoring and community engagement.”


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