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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Kovsies to celebrate excellence at 2014 December Graduation Ceremony
2014-12-02

 

Live streaming: http://apps.ufs.ac.za/ufslivestreaming/ 

On Thursday 11 December 2014, the University of the Free State (UFS) will award degrees and qualifications during our Summer Graduation Ceremony at the Bloemfontein Campus.

The graduation will take place during two ceremonies in the Callie Human Centre, where master’s and PhD degrees will be awarded during the first ceremony at 09:30. Diplomas, certificates and undergraduate qualifications will be awarded to students from the School of Open Learning and the Faculty of Health Sciences at 14:30.

Radio personality, Redi Thlabi, and cardiothoracic surgeon, Dr Susan Vosloo, will address the graduates.

Apart from her radio show on 702 and CapeTalk, Thlabi has also hosted local television news shows and anchored for international broadcasters like SKY and the BBC. In addition, she has presented two of her own TV shows: ‘Redi’ on Mzansi Magic and ‘South to North’ on Al-Jazeera.

Her first book, Endings and Beginnings (Jacana) received popular acclaim and is currently being turned into a screenplay for a movie.

Dr Susan Vosloo, a Kovsie alumnus, graduated in 1980. She completed her internship in Pretoria and spent the following year in Critical Care Medicine at Universitas Hospital, Bloemfontein, before starting her surgical training in Johannesburg.

She is currently in independent private practice at the Netcare Christiaan Barnard Memorial Hospital in Cape Town, having also worked from 1998 – 2012 at the Vincent Pallotti Hospital in the same city.

Dr Vosloo maintains close ties with our university and has quite a number of addition roles to that of surgeon:

• member of the Council of the UFS;
• UFS Council Representative in the Senate;
• member of the Standing Advisory Committee of the School of Medicine, UFS;
• member of the Provincial Department of Health;
• Africa representative for the Pediatric Cardiac Intensive Care Society; and
• founding member of the World Society for Pediatric and Congenital Heart Surgery.

Prof Boelie Wessels will also be awarded his 10th academic degree from the UFS since 1974. Adding his Honorary Doctorate degree to the list, it will make this his 11th degree. Prof Wessels is 84 years old and has 18-plus academic qualifications from various institutions – a phenomenal achievement.

Furthermore, Moses Lubinga and his wife, Stellah, will be the first married couple to be awarded their PhDs at the same graduation ceremony at the UFS. Mr Lubinga will receive his Doctorate in Agricultural Economics, while Mrs Lubinga’s PhD is in the field of Economic and Management Sciences.

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