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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS makes history as a second researcher – Prof Melanie Walker – receives NRF A-rating
2014-12-03

Prof Melanie Walker
Photo: Sonia Small

Prof Melanie Walker, Senior Research Professor at the University of the Free State’s (UFS) Centre for Research on Higher Education and Development (CRHED) has received an A1 rating from the National Research Foundation (NRF). This rating acknowledges Prof Walker as a leading international researcher – her work unequivocally recognised by peers world-wide for its high quality and wide impact.

This is the first time in our institution’s history that two A-ratings are awarded simultaneously. Prof Maxim Finkelstein from the Department of Mathematical Statistics also recently received an A2-rating in Probability and Statistics from the NRF.

“Achieving this outstanding rating,” Prof Walker says, “is not just an individual achievement. I have had tremendous personal support and rich intellectual collaborations from wonderful colleagues on the way. The award also recognises the Rector’s project to build a dynamic research culture at UFS.”

Prof Walker has been researching and writing about issues in education and higher education for over 20 years. In particular she is interested in opportunities into, through and beyond education across dimensions of dis/advantage, and how higher education contributes to building a decent society by removing inequalities in its own policies and processes.

Through her focus on capacity building – around the common theme of higher education, human development and social justice – Prof Walker is developing a dynamic cohort of new-generation scholars. Her research group of graduate students and post-doctoral fellows is drawn from countries not only in Africa, but as far afield as Finland, India and Vietnam.

Her networks attract international scholars to the UFS, who contribute to research projects, engage graduate students, and add a considerable contribution to research at our university.

In addition, Prof Walker fulfils a host of roles, which includes:

• Tier One National Research Foundation (NRF) Chair in Higher Education and Human Development.
• Vice-President of the international Human Development and Capability Association (HDCA).
• Fellow of the Academy of Science of South Africa (ASSAf).
• Honorary professor, University of Nottingham, UK.

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