Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Splendid Summer Graduation concludes 2014 ceremonies
2014-12-11

  • Photo Gallery Afternoon session;  Morning session
  • YouTube

On Thursday 11 December 2014, the university awarded a total of 392 qualifications during our Summer Graduation Ceremony in the Callie Human Centre on the Bloemfontein Campus. Of these, 225 were awarded to graduates from the Faculty of Health Sciences, while 134 master’s degrees and 33 PhDs were awarded in the other six faculties. Another 74 diplomas and 56 certificates were also awarded in the School for Open Learning.

Well-known radio personality, Redi Thlabi, and acclaimed cardiothoracic surgeon, Dr Susan Vosloo, encouraged and inspired the graduates during the two ceremonies on the day.

During the morning session, Thlabi imparted some of the valuable lessons she learned in her personal life as well as in her career. She encouraged graduates to change the script of our country for future generations, to be mindful of others and to find meaning in whatever you do.

“Those who have a platform, a voice and an education have the power to help others further on their journey,” Thlabi said. “I believe we are living in an exciting time – a time to leave a legacy behind, a time to make a mark in this world.”

Graduates from the Faculty of Health Sciences and the School for Open Learning were addressed by Dr Vosloo during the second ceremony.

Dr Vosloo often referred to the success of transformation at our university and added that few successes are achieved without adversity. She encouraged the afternoon’s graduates to become professionals with a high sense of dignity, accountability and transparency in their workplace.

“Remember that you and you alone are able to decide what your approach will be in anything in life from here on forward,” she said.

Dr Vosloo, a Kovsie alumnus, graduated in 1980. Shortly after this, she became the first female heart surgeon in South Africa. She is currently in independent private practice at Christiaan Barnard Memorial Hospital, having also worked from 1998 untill 2012 at the Vincent Pallotti Hospital in Cape Town.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept