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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

A call for next generation of professors: Apply for the Vice-Chancellor’s Prestige Scholars’ Programme

2014-12-19

Examples of the rector's prestige scholars' international footprint: Dr Olihile Sebolai, Fulbright scholar (left) returned to the UFS after six months at the University of Birmingham and three at the University of Missouri. Dr Cilliers van den Berg (right) visited Cornell University on a ten-month sabbatical.

The Vice-Chancellor’s Prestige Scholars’ Programme (PSP) seeks to identify, develop and promote the next cohort of the most promising and talented UFS academic members of staff who obtained a doctoral degree within the last five years or will graduate by June 2015.

Scholars identified benefit from an intensive programme of academic and professional support that includes an advanced residential programme, exposure to leading scholars, concentrated reading and writing programmes, high-level seminar participation and presentation, nuanced publication schedules and personal mentoring and advice, including participation in the annual PSP mock NRF rating and the development of a postdoctoral intellectual project for funding submission (Thuthuka, and similar).

Past prestige scholars have become Fulbright scholars, received funding from among others the Association of Commonwealth Universities, the Japan Society for the Promotion of Science, Erasmus Mundus, NRF Blue Skies, Thuthuka, etc. They have spent time at universities in Canada, the USA, United Kingdom, Europe and Japan.

This year the selection process will be anticipated by pre-selection. Final selection to the programme will take place in September 2015. The selection is highly competitive, and aimed at those young scholars with the potential to obtain upper-level NRF ratings (Y1 and P).

Criteria for selection:

Recently obtained a PhD degree.
Evidence of an active publication record.
Early recognition of scholarly work, e.g. successful funding/grant applications and academic awards.
The early development of a post-doctoral intellectual project that shows evidence of scholarly “potential” (defined by the NRF Y-category).
Indication of the young scholar’s understanding of what their envisaged postdoctoral endeavours will contribute to the body of disciplinary knowledge.
Full participation in the pre-selection residential programme and activities is a requirement for selection.

Call for interest: 2015 (PDF)

Requests for further information can be directed to Prof Jackie du Toit at dutoitjs@ufs.ac.za.

Applications close on 16 February 2015.

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