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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS appoints new council members
2004-06-07

 

The council of the University of the Free State (UFS) last week appointed two new council members. One of the members, Mrs Busiswa Tshabalala, will represent the Qwaqwa community. It is the first time since the incorporation of the Qwaqwa into the UFS campus last year that a council member was elected to represent the Qwaqwa community.

Mrs Tshabalala obtained her BA Hons in History from the University of the North’s Qwaqwa campus in 1992 and a B Ed degree in leadership management from the UFS in 1998. She was the first female deputy principal at the Harrismith Secondary School (1989-1992) and principal of the Forty Second Hill Teachers’ Centre in the Vrede area office of the Free State Department of Education. In 2001 she was seconded by the Free State Department of Education to coordinate programme 1 and 2 for Link Community Development. She is currently the director of the Thabo Mofutsanyana education district of the Free State Department of Education.

Dr Susan Vosloo, international acclaimed cardiologist, is the other new member of the council. Dr Vosloo, old Kovsie of the year 1989, obtained the MB Chb degree in 1980 at the UFS, an M Med cardiothoracic surgery and in 1998 the FCS (SA) qualification in cardiothoracic surgery at the College of Medicine of South Africa (CMSA). Dr Vosloo’s career extends over a wide spectrum and she specialises in pediatric and adult cardiothoracic surgery. In 1993 she took part in the first heart transplant in Johannesburg at Milpark Hospital, in 1997 she did the first hear-lung transplant at City Park Hospital in Cape Town and in 1997 a heart transplant on a 3-year old child.

She has a cardiothoracic surgery at the Christiaan Barnard Memorial Hospital in Cape Town since 1991 and in also part-time involved with the Red Cross Memorial Hospital in Cape Town.

“It is a great honour for the UFS to welcome two women with so much expertise and experience on the council. Their presence strengthens the UFS’s continued effort to transform the council,” said judge Faan Hancke, chairperson of the UFS council..

Both Mrs Tshabalala and Dr Vosloo’s appointments are until June 2008.

The following council members have been re-elected until June 2008:

Prof Dines Gihwala - vice-chairperson of the council
Dr Nathan Bagarette
Dr Frans Kotzé

Dr Kobus Laubscher was elected by the donors as representative for a further term until June 2008. Me Winifred Hoexter was elected by the Alumni as the third representative. She has been a foundation donor of the UFS since 1997 and committee member of the Kovsie Alumni Trust since 2000. Me Hoexter’s term is until June 2008. The other Alumni representatives are judge Faan Hancke and Mr Jan Grobler, whose term is until June 2006.


Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za

7 June 2004

 

 

Mrs Busiswa Tshabalala

Dr Susan Vosloo

 

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