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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS management praise dean for achievement

2004-08-17

Prof Letticia Moja was praised by Prof Frederick Fourie, Rector and Vice-Chancellor of the University of the Free State (UFS), and other members of management today for winning the education category of this year’s Shoprite Checkers/SABC2 Woman of the Year Award.

“We are extremely proud of Prof Moja with this prestigious achievement. It is also a feather in the cap for the UFS that our leaders are being recognised on a national level,” said Prof Fourie.

Prof Moja was appointed as Dean of the Faculty of Health Sciences at the end of last year, becoming the first woman to be appointed in this position at any medical faculty in the country.

“Prof Moja was nominated by her colleagues at the faculty. It is heart-warming to me that she made such an impact in the faculty in the short period since she was appointed as dean to be nominated for this prestigious award,” said Prof Fourie.

“On the nomination form, her colleagues wrote: ‘Prof Moja is not only a remarkable woman, but also a person with gifted qualities of leadership, dedication and compassion. She is blessed with the ability to listen to others, is an extremely reliable person and a competent leader’ – this makes her, in my view, a true winner”, said Prof Fourie.

Prof Moja was recently chosen as vice-president of the Health Professions Council and also serves on the Medical and Dental Board. Her involvement in these councils and committees enables her to represent women in general, as well as previous minority groups.

Prof Moja headed the Gynaecologic Oncology Unit at the Ga-Rankuwa Hospital in Pretoria from 1997 to February 2002, where after she was appointed as Vice-Dean at the UFS’s Faculty of Health Sciences and at the end of 2003 she was appointed in her current position. During her career, she has attended four international and eight local congresses, presented eight oral papers and four posters, was an author to one publication, co-authored four publications, was a guest editor to one publication and supervised three postgraduate publications.

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E-mail: loaderl.stg@mail.uovs.ac.za

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