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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Bring back dignity to our schoolgirls

2015-03-10

A Kovsie student initiative is currently crying out to the community at large to help in realising a dream of helping school learners who come from poor families to gain confidence in their school work and social lives generally.

This initiative by Nkanyezi Talk @UFS aims to do this through the provision of sanitary towels to such learners at the onset of puberty.

“Through research, we have established that some learners face numerous challenges during this stage, with some using socks as a substitute for sanitary towels while others opt for newspapers. This raises a lot of health and psychological concerns,” says project coordinator Bongani Zwane.

According to research conducted by UNICEF in 2013, one in ten girls who cannot afford sanitary towels will miss a week of schooling during the cycle of their period. This is because they fear being ridiculed by other learners, and because their dignity as girls is not being respected. This absence from school also happens because they do not understand what is happening to their bodies.

“What should be a celebration of womanhood becomes a time of shame and embarrassment with dire consequences for the girls’ education as well as their future,” Zwane adds.

“We therefore appeal to everyone to help us realise this dream of making sure that we reduce the number of schoolgirls who do not attend school during their menstruation periods, and restore their dignity by donating sanitary towels.

“Overall, we have already collected more than 1000 packs of sanitary towels. The office of Cornelia Faasen, our acting dean of Student Affairs, has also endorsed the campaign and already donated 600 packs of sanitary towels,” says Zwane.

“We have set ourselves the goal of collecting and donating 10 000 (ten thousand) sanitary towels in total.”

Methods of Donating

Nkanyezi Talk @UFS welcomes any physical donations of sanitary towels and financial donations through their UFS entity number 1/466/08119 only.

For more information on how and where to donate, please contact project coordinator Bongani Zwane at 079 237 5089 or email him to bzwane@workmail.co.za.

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