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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS Department of Computer Science and Informatics motivates programming success among learners
2015-04-23

From Sentraal High School are from the left: Albert Dreyer (full marks, Grade 9); Corlé van der Walt (full marks, Grade 10); Janco Venter (full marks, Grade 10); Soné du Pisanie (full marks, Grade 10) en Handré Venter (Grade 9).

A group of learners from the Free State, who are taught at and by the University of the Free State’s Department of Computer Science and Informatics (under the Python project), came first in the Talent Search round of the South African Computer Olympiad (SACO).

According to Dr Anelize van Biljon, senior lecturer in the Department of Computer Science and Informatics, the Olympiad is presented in three main rounds: the Talent Search, the Application Olympiad, and the Programming Olympiad.

At the UFS’s Department of Computer Science and Informatics’ Python project, pupils from various schools in Bloemfontein attend programming classes where they are taught by staff and students of the department. These students are benefitted by the opportunity to transfer their knowledge to others. All the classes are free of charge.

Anelize explains: “The name was chosen because we use the Python programming language. It is a language with considerable appeal – not one of the fastest – which can be learnt relatively quickly, and which conforms to SACO requirements. The purpose of this programming is to implement algorithms (the learner is given a problem, makes a plan to solve it, and does the necessary programming). Thus, it is not about the looks of the programme, but about its effectiveness and speed.”
Anelize is the initialiser and co-ordinator of the Python project. "I started this project in 2010 in the Department of Computer Science and Informatics for learners from Grades 6 to 12 to encourage them to take the subject. These classes exposed them to something more than school work. I enjoy this kind of competitions and am also very involved with Maths Olympiads.

Achievements such as these are good advertisements for the Department of Computer Science and Informatics,” she said.

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