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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Thinking stone artist on his way to Italy
2015-04-29

Willem Boshoff

Professor extraordinary at the UFS Department of Fine Art, Willem Boshoff, together with other South African artists, will represent the country next month at the Venice Biennale.

The 56th Biennale takes place between 9 May and 22 November 2015. It is regarded as the world’s most important art event, with 53 countries taking part. This year the artists will take part in the exhibition entitled What remains is Tomorrow, which will take place in the Arsenal complex in the Italian city of Venice, where it will be on view.

Boshoff was responsible for one of the sculptures known as the Thinking Stone, that may be seen in the middle of the Bloemfontein Campus, in front of the Main Building and next to Red Square.

This work consists of a 32-ton black granite block excavated from the Boschpoort stone quarry in Belfast, Mpumalanga. The block has engravings that are copies of the prehistoric rock paintings (also known as petroglyphs) from Driekopseiland (a prehistoric rock art area near Kimberley). Together with the engravings, on the front of the block, there are sand-blasted inscriptions in six languages of verses and well-known quotations that refer to the word “rock”. These inspire further thought and contemplation. Boshoff has created similar works, including Children of the stars, situated at the Cradle of Mankind.

Boshoff is also known for very innovative and conceptual works, and has created various public artworks, both nationally and internationally. His work includes commissions from the University of Johannesburg, The Constitutional Court, the Mpumalanga Legislature in Nelspruit, and South Africa House in London’s Trafalgar Square.

His work focuses regularly on relationships and social interaction. Generally, they are also the subject of subsequent discussions.       

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