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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Anchen Froneman selected for NY post-grad programme
2015-04-29

Anchen Froneman

Anchen Froneman, PhD-student at the UFS Odeion School of Music (OSM), has been accepted into the Modular Certification Programme in Laban Movement Studies at the Laban/Bartenieff Institute of Movement Studies (LIMS), in New York (USA). 

This programme is a postgraduate certificate that is considered the equivalent of a master’s degree programme. Successful completion earns the title of Certified Movement Analyst (CMA).  Anchen’s attendance at the first module of the programme from 1 to 17 June 2015 has been made possible by a Postgraduate Scholarship granted by the Oppenheimer Memorial Trust.

Participation in the CMA Programme stems from her multidisciplinary doctoral research project as well as a personal interest in the ways that body movement contributes to a holistic musical performance.  In her research project, she investigates the application of Laban Movement Studies to obtaining embodied, integrative piano performances.  Laban Movement Studies is an approach whereby both the quantitative and qualitative aspects of body movement is analysed, codified, and developed, using specific considerations. This somatic approach uses a framework based on the personal uniqueness and complexity embedded in human movement, explaining and developing the organisation of the body, the position and relation of the body to itself, space, and other objects as well as the dynamic range of body movement. 

CMAs contribute to various areas of human development, including leadership development, cross-cultural communications and management, interpersonal skills and conflict management, team development, self-awareness and performance improvement, performing arts as well  as movement therapies.

Anchen uses the foundation of the Laban approach in her hypothesis that the development of both functional and expressive movement will enhance musical performance.  She also centres this on the literature findings on body movement in the disciplines of music performance, neuroscience, psychology, and physiology. With this project, she aims to make a scholarly contribution towards raising awareness of the importance of integrating functional and expressive movements in performance.

Anchen completed her previous music qualifications at the OSM.

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