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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Training in critical medical skills receives preference at the UFS
2015-07-24

The UFS bought a new simulator for surgeons to learn how to perform laparoscopic operations. During the launch of the simulator, Dr Mathys Labuschagne (left), Head of the Clinical Simulation and Skills Unit, illustrates to Prof Gert van Zyl, Dean of the faculty, how the simulator works.
Photo: Rene-Jean van der Berg

The Clinical Simulation and Skills Unit in the University of the Free State (UFS) Faculty of Health Sciences purchased a new laparoscopic simulator for R1.2 million recently. The simulator will be used to teach postgraduate medical students how to perform laparoscopic surgery. The UFS is currently the only university in the country, and one of only two institutions in South Africa, that own such a simulator.

The Lapsim simulator, from Surgical Science in Sweden, is a highly sophisticated computerised tool for the training and improvement of laparoscopic surgical skills in postgraduate students within the surgical disciplines.

“The purpose of a simulator is not to replace training on patients, but to help registrars in acquiring basic laparoscopic surgical skills,” says Dr Mathys Labuschagne, Head of the Clinical Simulation and Skills Unit.

These skills include depth perception, hand-eye-coordination, instrument handling, precision and speed, which are essential before operations can be performed on patients.

Prof Gert van Zyl, Dean of the Faculty of Health Sciences, says this simulator is very important for the UFS to train registrars more effectively in theatre work.

“Not only registrars will benefit from this, but qualified surgeons may also make use of it to improve their skills.”

The simulator is pre-programmed for different medical conditions that laparoscopic surgery is traditionally used for. Programmes can be selected for procedures such as sterilisation, cholecystectomy (gall bladder removal), endometriosis, etc. The simulator even makes it possible simply to practise eye-hand coordination, and to apply stitches internally.

Watch the short video explaining more about the Lapsim simulator.

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