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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Food insecurity at university campuses a growing threat
2015-07-28

Food insecurity on university campuses in South Africa has come to the fore as one of the more pressing subjects that needs to be tackled to ensure the continuing education of disadvantaged students across the country.

On Friday 14 August 2015, the University of the Free State will host the first higher education colloquium on food insecurity on university campuses.  The one-day colloquium will take place during the Arts and Social Justice Week, in collaboration with the UFS’s Institute for Reconciliation and Social Justice Best practices will be shared, exploring the available research on student food insecurity at institutions of higher education.

Food insecurity has emerged as a pressing social justice issue affecting students countrywide. Action needs to be taken to promote the academic success of students, who will ultimately contribute to the country’s economic growth. One of the primary focus areas of the colloquium will be to establish a common practice to address this need.  Universities leaders, staff from wellness and social work departments, and SRC members from across the country who have been invited, and are expected to attend, are the University of Pretoria, the Tshwane University of Technology, North West University, UNISA, and the Central University of Technology.

Professor Jonathan Jansen will participate in a panel discussion alongside Ruda Landman and Prof Edelweiss Wentzel-Viljoen (HPCSA). This promises to be an inspiring meaningful dialogue, by asking the difficult question:  How do we change the food insecurity situation at universities?

The University of the Free State is currently the country’s leading university in addressing food insecurity on all its campuses through its flagship No Student Hungry Bursary programme, which has funded more than 500 students since it was established in 2011.

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