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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Out of the ordinary lunch with Prof Jansen
2015-08-17

Prof Jansen and the twins pose for pictures after enjoying a laugh and chat at the lunch event.

Numerous sets of twins and a set of triplets were entertained by, and enjoyed lunch with, the Vice-Chancellor and Rector of the university, Prof Jonathan Jansen.  Wednesday 12 August 2015 marked an extraordinary day in the Kovsie history book.

The Reitz Hall in the Centenary complex was filled with echoes of laughter as Prof Jansen told “twin jokes” he had Googled earlier for the occasion. Save for the humour, he said that twins and triplets represent a unique bond.  “After all, we should be striving for a way of being together,” he said, speaking about the quest for national solidarity.

Sitting in groups of six, and after the introductions, the duos and trio were soon engaged in conversation.

Anita and Mikita Miza, who were sharing a table with Marike and Ilna Marais, told stories from their childhood.

“We did not realise that we were twins until we were in grade one,” said Anita, who is studying the same course as her sister. Mikita is in the second year of her BSoc Science degree, while her twin is a year ahead. She had to remain in Mtata, their hometown, for a year while Anita began her first year. “It was the longest year of my life,” said Mikita.

Marike and Ilna are first years in Physiotherapy and Optometry, respectively. When asked by Prof Jansen what they never share, the non-identical twins were quick to reply: “clothes,” although they still share a room. When they were in high school, fellow learners struggled to believe that Marike and Ilna are twins, because of their distinctly different looks.

The lunch united strangers, who have a unique common bond, and acted as a platform to tell interesting stories that are seldom heard.

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