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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS student government elections declared free and fair
2015-09-04

The 2015/2016 Student Representative Council (SRC) elections on the Bloemfontein and Qwaqwa Campuses of the University of the Free State (UFS) have been declared free and fair.

The institutional Independent Election Commission Chairperson, Mandla Ndlangamandla, commended the high level of cooperation displayed by all students who participated in the peaceful and organised elections on the Qwaqwa Campus.

“We are proud to indicate that from the beginning of the election process, there were no incidents of intimidation, disruption, threats, and violence that were reported,” he said.

Announcing the election results at Bloemfontein Campus, the representative of the Electoral Commission of South Africa (IEC), Andrew Ndelele, also confirmed that the commission had ensured that the elections were credible.

Voter turn-out increased at both campuses compared to the previous year. The elections, which took place from Friday 28 August to 1 September 2015, saw 8% and 0.7% increases in votes casted at the Qwaqwa and Bloemfontein Campuses, respectively. 

Paseka Sikhosana, President-elect of the Qwaqwa Campus, commended the unity and orderliness displayed by students: “After the polling stations had closed, we came together and sang in peace”.

Incoming SRC President of the Bloemfontein Campus, Lindokuhle Ntuli, also endorsed the impartiality of the elections, while expressing how humbled he was by the support he received during the campaigning period.

Bloemfontein elective portfolios:



Bloemfontein Campus president: Lindokuhle Ntuli
Photo: Johan Roux

President: Lindokuhle Ntuli
Vice-President: Mpho Khati
Secretary: Tsietso Mafaso
Treasurer: Katleho Masheane
Culture: Delia Moumakwe
Sport: Kabelo Elijah Noosi
Transformation: Katleho Mmolayeng Letube
Student Accessibility and Support: Victor Fana Sejane
Media and Marketing: Peo Morwesi Segano
First-generation students: Nicola King
Legal and Constitutional Affairs: Luke Harrold Small
Student Development and Environment: Karabo Pheko

Bloemfontein ex officio portfolios:

Associations Student Council: Sikhulekile Luwaca
Academic Affairs Student Council: Letsika Liqoalane
Campus Residences Student Council: Ingrid Wentzel
Commuter Student Council: Audrey Sithebe
Postgraduate Student Council: Kamogelo Dithebe
International Student Council: Takudzwa Gezi
Student Media Council: Hatsu Mphatsoe
Rag Fundraising Council: Tubatsi Moloi
Rag Community Service Council: Johan Diedericks

Qwaqwa Campus president: Paseka Sikhosane
Photo: Thabo Kessah

Qwaqwa elective portfolios:

President: Paseka Sikhosane
Vice-President: Zethu Mhlongo
Secretary: Nondumiso Langa
Treasurer: Palesa Selepe
Student Development and Environmental Affairs: Lindokuhle Ngubane
Media and Publicity: Bongiwe Buthelezi
Politics and Transformation: Nthabiseng Mokoena

Qwaqwa ex officio portfolios:

Academic Affairs: Edward Nkadimeng              
Arts and Culture: Kwenzakwenkosi Mthethwa
Sports Affairs: Thabo Zengele                           
Rag and Dialogue: Dieketseng Mokoena
Religious Affairs: Mamosebetsi Mokoena         
Residence Affairs: Pheletso Moekoa
Off-Campus: Nicholas Sibeko

 

 

 

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