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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

2015 Spring Graduation Ceremony rekindles spirit of Ubuntu

2015-09-22

Our graduates: A new generation of future leaders
to advance South Africa

- Video: Spring Graduation Ceremony

“Give away your love, attention, care and more.” These words of Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), capture the spirit of the 2015 Spring Graduation Ceremony that took place on Thursday 17 September 2015.

On this special day, 599 diplomas and degrees were conferred from the faculties of the Humanities, Education, Law, Theology, Economic and Management -, Health -, and Natural and Agricultural Sciences. Central to both the morning and afternoon ceremonies was the message of Ubuntu.

The essence of humanity

“Here is my advice to you,” Prof Jansen said to the graduates, “whatever you have, give it away. Give away your love, attention, care and more.” Prof Jeffrey Sachs, guest speaker at both events, supported this message by saying that the essence of humanity is the cornerstone to success. Prof Sachs, a prominent American economist and humanitarian, asked graduates to use their hard-earned knowledge wisely, fairly and boldly. “You are the wealth of South Africa, for your knowledge is the key to SA’s prosperity.”

The UFS Faculty of Economic and Management Sciences honoured Prof Sachs by conferring an honorary doctorate on him. With this prestigious conferral, the faculty acknowledges Prof Sach’s extensive work in sustainable economic, social and political development across the globe. Dr Khotso Mokhele, Chancellor of the UFS, commended Prof Sachs for his compassion and passion for humanity. “I’m truly inspired that you agreed to associate yourself with this institution. We are proud to be associated with your excellence,” Dr Mokhele said.

Celebrating the extraordinary

One of many highlights of the day was when Leanne Kunz and Karabo Motlhakoana walked across the stage to respectively receive their Postgraduate Diploma in Business Administration and a BSc degree in Information Technology.

Kunz has been compiling news bulletins for The Breakfast Special show, aired on the OFM radio station, for five years. This Kovsie Alumnus graduated with a Media Studies degree a few years ago. Kunz did not allow her successful career at the popular radio station to hinder her studying further, though. Neither has Motlhakoana’s physical challenges.

While everyone else used their hands to take notes, Motlhakoana used his foot. Despite being born with no arms, he was able to beat the odds by qualifying as a computer scientist. Motlhakoana was also involved in the Leadership for Change programme in 2011 which contributed to producing the well-rounded graduate he is today. When walking across the stage, “I felt like I achieved something that gave me a challenge,” he said.

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