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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Right to Learn campaign seeks to fund financially needy students
2015-11-11

SRC President, Lindokuhle Ntuli, pledges financial support to the Right to Learn campaign.
Photo: Tango Twasa

In response to the dire need for financial relief for academically deserving students from underprivileged backgrounds, the Student Representative Council (SRC) of the University of the Free State (UFS) launched the Right to Learn campaign on Friday 30 October 2015. The campaign, which aims to counter deregistration, was initiated following the national #FeesMustFall campaign, which gained momentum after students from the University of Witwatersrand first mobilised against the proposed fee increases for 2016.

The SRC’s Projects Committee realised that, although President Jacob Zuma had consented to a 0% increment, the lack of an increase would not eliminate the financial burden currently facing some students.

“The campaign was conceived at the SRC’s strategic planning meeting, and is now spearheaded by the SRCs Projects Committee,” said Letsika Leqoalane, SRC: Academic Affairs. “The campaign was founded on the university's value of ‘Superior Scholarship’ and the SRC’s value of reducing student financial exclusions,” he added.

Students in pursuit of continued access to education


The Right to Learn campaign was established as a supplementary initiative to the #FeesMustFall movement. “The Right to Learn campaign is an initiative to raise funds for students who are facing financial exclusion in the coming year,” said the SRC Academics Affairs officer.

All proceeds will be channeled towards reducing the number of students who will face de-registration in 2016, the SRC textbook bursary, and food bursaries. “This campaign stands on three pillars, namely: no to de-registration, no to student food insecurity, and yes to textbooks,” explained Leqoalane.

A call for support

According to SRC President, Lindokuhle Ntuli, “SRC members have made pledges of no less than R500 each from their own pockets.” The SRC is appealing to the UFS community to make donations into the campaign bank account, and thereafter to email the proof of payment to Ntuli at NtuliL@ufs.ac.za. The account details are:

Account number: 15-7085-0721 ABSA Bank Branch
Reference: SRC FUND
Branch Code: 632005 Cheque Account
Swift code: ABSAZAJJ

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