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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS chemist invited by UNESCO to present lecture at World Science Forum in Budapest

2015-12-07

From the left are: Dr Jean-Paul Ngome Abiaga from UNESCO, France; Abdoulaye Ibrahim, also from UNESCO in France; and Truidie Venter, a young scientist from the Department of Chemistry at the UFS.
Photo: Supplied

Dr Truidie Venter, a young scientist from Inorganic Chemistry in the Department of Chemistry at the University of the Free State (UFS), returned recently from presenting a lecture at the 7th World Science Forum, held in Budapest, Hungary. She was one of the few young researchers world-wide who were invited to attend the forum.

In her capacity as a young female researcher from Africa, Truidie was invited by UNESCO to present her views on science in diplomacy at this event. Her talk focused on collaboration between researchers from different countries, and the challenges faced by young researchers in Africa, and served to initiate discussions between young researchers concerning international, interdisciplinary scientific cooperation.

The Science Forum, an international conference dedicated to science and knowledge, was held in Budapest from 4-7 November 2015. This interdisciplinary gathering is supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO), the International Council for Science (ICSU), and other partners, and is aimed at providing an occasion for representatives of science, politics, international organisations, industrial and financial decision makers, international science forums, and science academies to meet and exchange views.

More than nine hundred delegates from 108 countries took part in this event. The speakers included Her Royal Majesty Princess Sumaya Bint El Hassan, President of the Royal Scientific Society of Jordan, Dr Irina Bokova, the Director-General of UNESCO, Prof Sir Peter Gluckman, first Chief Science Advisor to the Prime Minister of New Zealand, Prof Ene Ergma, former President of the Riigikogu (Estonian Parliament), and Ms Naledi Pandor, Minister of Science and Technology of South Africa.

At the conclusion of the forum, a declaration was accepted regarding the renewal of the scientific community’s commitment to the responsible and ethical use of scientific knowledge in addressing the grand challenges of humankind. This declaration addressed the headings of climate change, new sustainable development paths, disaster risk reduction, scientific advice for policies, international collaboration for capacity-building and mobilisation in the developing world, and balanced investment in science.

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