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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Wag-’n-Bietjie dominates for sixth consecutive year
2016-01-22

Description: First-year athletics Roosmaryn Tags: First-year athletics, Roosmaryn

The First-year Athletics event was a celebration of colour and fun. Besides the athletics on and around the track at Pellies Park on the Bloemfontein Campus, the first-years encouraged their different residences with great enthusiasm.
Photo: Johan Roux

Six out of six.

This is the proud record Wag-’n-Bietjie can boast of after the residence walked away with the women's athletics trophy for the sixth year in a row during the University of the Free State's first-year athletics meeting.

This year's men's winner, Vishuis, attained a hat trick on 20 January 2016 at Pellies Park on the Bloemfontein Campus when the residence was once again named as the athletics champion. Vishuis also won in 2014 and 2015.

What makes Wag-’n-Bietjie's triumph even more remarkable is the fact that the residence ran the fastest, jumped and threw the farthest in eight out of the past nine years. Marjolein won in 2010.

Sonnedou was second, with Roosmaryn and Soetdoring collectively the third women's residences. In the men's division, Legatum and Armentum were second and third respectively.

Sonnedou has the best spirit

The event, a celebration of colour and fun, was characterised by groups of singing first-years yelling their lungs out. The UFS Student Representative Council judges the winners of the different Spirit trophies.

Sonnedou was the overall winner of the Spirit trophy – something even more important than the action on and around the track for some residences.

Sonnedou was named the winner in the division for women's residences, after which the residence was also crowned as overall winner. Welwitschia and Vergeet-My-Nie were second and third respectively in the women's division.

In the men's division, Armentum, who continued singing even when it was raining later in the evening, was the well-deserved winner of the Spirit trophy. Villa Bravado was second with Tswelopele third.

Conlaurês won the Spirit trophy for Co-ed residences, with Imperium and Kagiso second and third respectively.

Wayde a special guest

The Kovsie athlete, Wayde van Niekerk, who also participated in the first-year athletics meeting in his day, was a special guest.

The 400 m athlete, who will represent South Africa at the 2016 Olympics in Rio de Janeiro, was presented to the first-years during the official welcoming ceremony.

Van Niekerk is still the Kovsie record holder in some events, including the 200 m and the 400 m, as well as the 4 x 100 m team relay event.

Team and individual results for the event.

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