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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS school of management offers educational workshop to alumni and public

2004-08-27

“The most important responsibilities of the University of the Free State ’s (UFS) School of Management towards its alumni are the provision of quality academic programmes and continuing quality service.” This is according to the Director of the School, Prof Helena van Zyl.

“One of these services is to offer workshops in order to refresh alumni’s better knowledge and to expose them to the latest developments in several fields and disciplines. Such an opportunity is being arranged by the MBA Alumni on 11 September 2004 , when alumni and members of the public are welcome to join in an interesting workshop,” said Prof van Zyl.

The three subjects that will be discussed will of such a nature that all professional and non-professional persons – from lawyers to general practitioners and people in the business world – will benefit from it.

Prof Teuns Verschoor, Vice-Rector: Academic Operations at the UFS will discuss The effect of the promotion of access to information on medical practitioners, patients and their next of kin.

Prof Verschoor’s second presentation will give insight into The professional as an expert witness in court. Medical practitioners will obtain one CPD ethics point for participating in the workshop.

Another highlight of the workshop will be Prof Mukul Gupta from India , who will give a presentation on marketing lessons learned from India .

The first two sessions, led by Prof Verschoor, will take place from 10:00 to 12:00 . The workshop presented by Prof Gupta, will be from 13:00 to 15:00 . The workshop will take place in the CR Swart Auditorium on campus at a cost of R100 per person. Those interested can contact Mr Danie Bredenkamp at 082 5530 535 or banket@mweb.co.za.

More than 100 MBA students have graduated since 2001 and all of them are invited to the Annual General Meeting, which will take place in the CR Swart Auditorium after the workshop.

The annual MBA Alumni Banquet, exclusively for Kovsie Alumni with an MBA qualification from the UFS, will take place on the evening of 11 September 2004 .

For more information Sarien can be contacted at (051) 401-9195 or crouss.ekw@mail.uovs.ac.za.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
27 August 2004

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