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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

‘Africa’s Many Liberations’ seminar series launched
2016-05-11

Description: Seminar Series Tags: Seminar Series

The Africa’s Many Liberations seminar series, presented on the Bloemfontein Campus of the University of the Free State (UFS), is a direct response to some of the demands made by the #MustFall campaigns during the past year. A constant refrain among activists has been that the curriculum must be ‘decolonised’, and that it should have stronger foundations in African experiences. This seminar series aims to deepen understanding of histories and anti-colonial struggles, including those waged worldwide today.

It was conceived to deepen students’ knowledge of African and South African history, and to help them to engage with ideas from the diaspora and anti-colonial struggles elsewhere. It was planned as a popular seminar for students across faculties. For this reason, the series strives to avoid language or literature that might exclude students from disciplines outside of historical, sociological, political, and cultural studies.

The series is convened by the International Studies Group (ISG), in association with the Institute for Reconciliation and Social Justice (IRSJ). The coordinator is Prof Neil Roos (associate professor of history in the International Studies Group, and co-director of the Vice-Chancellor’s Prestige Scholars Programme).

Prof Roos presented the first seminar, entitled Du Bois and the ‘Problem of the Colour Line’ on Thursday 28 April 2016. The next theme under discussion will be Fanon and the Relevance of Personal and Collective Decolonisation in Today’s South Africa, which will be presented by Dr Tinashe Nyamunda.

The remainder of the eight-part series will be presented by Dr Rachel Hatcher (postdoc in the IRSJ), Dr Sahar Sattarzadeh (postdoc in the IRSJ ), Dr Ivo Mhike (postdoc in ISG), Busi Ntsele (lecturer in sociology), Leigh-Ann Naidoo (doctoral student and activist, University of the Witwatersrand, South Africa), and Prof Richard Pithouse (associate professor in politics, Rhodes University, South Africa).

Date: Thursday 12 May 2016
Time: 16:30
Venue: Albert Wessels Auditorium, Bloemfontein Campus
Entrance is free
RSVP: sattarzadehsd@ufs.ac.za

Seminar series programme

 

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