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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Groundwater management vital for groundwater sustainability
2016-11-09

Description: Dr Yolanda Kotzé Tags: Dr Yolanda Kotzé

Dr Yolanda Kotzé, Affiliated Researcher in the
UFS Institute for Groundwater Studies, is passionate
about the management of groundwater.
Photo: Rulanzen Martin

An interest in groundwater resource management ignited the spark for a PhD research thesis by Dr Yolanda Kotzé, Affiliated Researcher in the Institute for Groundwater Studies (IGS) at the University of the Free State (UFS).

Her PhD research thesis titled, A Framework for Groundwater Use Authorisations as Part of Groundwater Governance in Water Scarce Areas within South Africa, was the result of her interest in groundwater resource management. Dr Kotzé identified the agricultural sector as one of the major water users, and a decision was made to conduct research within this sector.  

Research funded by Institute for Groundwater Studies
Groundwater is water found underground in cracks and spaces in soil, sand, and rocks. It is stored in, and moves slowly through geological formations of soil, sand, and rocks (aquifers). The National Department of Water and Sanitation was indirectly the client for this research. The research project was funded by the IGS. Given the current drought, effective groundwater resource management can be achieved within all sectors through sustainable abstraction and use without over-abstraction.

“Groundwater can be effectively managed
in the agricultural sector by sustainable use,
monitoring the quantity of groundwater use,
and measuring groundwater levels,”
said Dr Kotzé.

Research addresses improvement of groundwater management
Her promotor, mentor, teacher, and friend, the late Prof Gerrit van Tonder, introduced her to the field of Geohydrology, and especially to groundwater resource management. “With my research, I made a significant contribution to the improvement of groundwater governance and groundwater resource management, as well as to the handling of groundwater use authorisations for irrigation purposes in South Africa,” said Dr Kotzé. With this significant contribution, she attempts to address the phenomenon of poor groundwater allocation and groundwater resource management by means of a framework. The development of this framework has shown the value of action research in an attempt to find a solution to a problem. “Groundwater can be effectively managed in the agricultural sector by sustainable use, monitoring the quantity of groundwater use, and measuring groundwater levels,” said Dr Kotzé.

The methodology of the research consisted primarily of action research, which has a five-phase cyclical process. The research was Dr Kotzé’s application for a PhD in Geohydrology at the UFS in 2012. The research was completed in 2015.

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