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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS outperforms SA higher education in EU-Saturn programme
2016-12-14

Description: Erasmus Mundus Tags: Erasmus Mundus 

Partnering between the UFS and other institutions
makes it possible for staff and students to study abroad.
Pictured from left front, are: Mareve Biljohn (EU-Saturn
at University of Groningen), Memory Mphaphuli (INSPIRE
at University of Ghent) and Wanda Verster (EU-Saturn at
Uppsala University). Back: Moliehi Mpeli (Erasmus Mundus
at University of Leuven).
Photo: Stephen Collett

The University of the Free State (UFS) strives to invest in its staff and students and a proven example can be seen in the latest cycle of the Erasmus Mundus EU-SATURN programme.

The UFS outperformed the higher education sector over the past five years as it had more exchange scholarships than most South African universities. A total of 16 (18%) out of the 89 local scholarships allocated until 2016 were from UFS. Stellenbosch University, with 14 scholarships, was second.

University one of main roleplayers
Chevon Jacobs, Senior Officer said: “Internationalisation at the UFS is a great achievement as the university allocated all available scholarships to eligible staff and students. She said the strong partnership history between the university and some European institutions, due to a similarity between the language and culture of especially Dutch-speaking countries, is one of the reasons for the success.

“We are very proud of our participation. We have invested for these predominantly young members to spend time abroad in furthering their qualifications,” she said.

The EU-Saturn project has been jointly co-ordinated for the past five years by the University of Groningen, Netherlands, and the UFS.

One of few projects funded by Erasmus Mundus
The Erasmus Mundus is an international partnership aimed at enhancing the quality of European higher education and the promotion of dialogue and understanding between people and cultures through co-operation with other countries. The EUROSA, EU-Saturn, Aesop and INSPIRE to name a few, are all programmes funded by the European Union through the Erasmus Mundus. These projects offer fully funded part-time or full-time postgraduate scholarships for study in Europe.

Some of the universities UFS students have studied at are the University of Groningen, the University of Newcastle, England, and the University of Ghent, Belgium.

Successful UFS grantees awarded scholarships over the past five years:
•    Maria Campbell (2014 – PhD) – University of Newcastle
•    Sethulego Matebesi (2014 – PhD) – Uppsala University
•    Lindie Koorts (2016 – PhD) – University of Groningen    
•    Reginald Makgoba (2013/2014 – Master’s) – University of Newcastle
•    Sanet Steyn (2013/2014 – Master’s) – University of Groningen  
•    Johnathan Adams (2015/2016 – Master’s) - Göttingen University
•    Eben Coetzee (2013/2014 - PhD) – University of Groningen
•    André Janse van Rensburg (2013/2014 – PhD) – University of Ghent
•    Martin Rossouw (2013-2015 – PhD) – University of Groningen
•    Jan Schlebusch (2013-2016 – PhD) – University of Groningen
•    Carel Cloete (2014-2016 – PhD) – University of Groningen
•    Nadine Lake (2014-2016 – PhD) – Uppsala University
•    Elbie Lombard (2014-2016 – PhD) – University of Ghent
•    Luyanda Noto (2014/2015 – PhD) – University of Ghent
•    Mareve Biljohn (2015/2016 – PhD) – University of Groningen
•    Wanda Verster (2015/2016 – PhD) – Uppsala University

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