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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Future of Reitz Residence still to be decided
2008-04-22

Statement by the Rector and Vice-Chancellor of the University of the Free State (UFS), Prof. Frederick Fourie

Reports in some media today (Monday, 21 April 2008) may have created the impression that the University of the Free State (UFS) has made a decision not to close the Reitz Residence where four former students produced a racist video.

This is incorrect. No such or any other decision on the future of Reitz Residence has been taken. The UFS Council mandated management last month to consider the possibility of closure of the residence and of its conversion into a beacon of transformation, hope and liberation (either as a residence or in some other form). Persons who will be affected directly by such a decision (and others) were given the opportunity to make written submissions for consideration by management.

The "Nasionale Unie van oud-Reitzmanne" is a grouping of former students and one of many groups that utilise this opportunity. They held a meeting in Bloemfontein this past weekend where the call was made for Reitz to remain open as a residence. This call was reported as if it was a decision of the UFS.

Their submission will be considered along with the various written submissions that have been made and they are being carefully studied. When this process is over, the University will make an announcement on the future of the residence.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
21 April 2008

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