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22 August 2019 | Story Eugene Seegers
Simonè Nel (Read More)
“When looking at the simply amazing female leadership emerging at the UFS — academic as well as administrative — I see hope and growth,” says Simoné Nel, a member of the management team on the South Campus.

Simoné Nel heads up the Support Services division on the UFS South Campus. Despite challenges during her youth, she learnt the power of strong examples to look up to, and still lives by the mantra she learnt in primary school from her Drum Majorettes coach. She believes that inspiration can come from mundane sources, day-to-day conversations, or even her children; she is the mother of a 10-year-old son and a 7-year-old daughter. In fact, her best example of teamwork comes from her experiences as mother: “Just watch what happens when a mother is calling frantically for her child if he slips from her grip; EVERYONE helps to find him!”

Tell us about your childhood: What are some of the lessons you learned early on? 

Growing up in the Western Cape, I had a primary school teacher and coach who taught me the value of the saying: “It is not the hours you put in, but what you put into the hours.” I still live by this; trying to make the most of every hour. Both of my parents passed away at a fairly young age, which made this just so much more true. USE your given time and LIVE as much as possible! Take joy in as many experiences as possible – even if it is a seemingly negative experience.

What inspires you?

Intelligent conversations, great music, my daughter’s energy, family time, and compassion in action. Simoné says her definition of compassion in action is: People like the rest of us with full-time jobs, dedicating every little spare time to helping women/children/families in need or distress; friends involved with finding forever homes for abandoned pets; the regular guy in the street helping a child stand up after falling from the curb.

How do you envision the UFS of the future — especially with regard to women's issues? 

When looking at the simply amazing female leadership emerging at the UFS – academic as well as administrative — I see hope and growth. Just page through the latest issue of Dumela or browse our UFS website: These are strong women; not afraid of embracing who they are and with a need to rise up. I am part of an all-girls team at the South Campus (coincidentally!) and we support each other in every possible way. Whether I know them as Prof, Doc, Ma’am, Mom, Sister, Vriendin – they are all Wonder Women to me.

Tell us something no-one (or only a few people) know about you?

I am in love with (a very broad scope of) music, from Beethoven on full volume to some serious rock. Yes, I sing along to my heart’s content. I am also from Scottish decent and admire my cousins in full costume (kilt and all!).

What does ‘success’ mean to you?

My definition of success has certainly taken a 180-degree turn. When I was still a young student, I longed for academic success and to pursue my PhD studies as soon as possible. Now I am a mom and wife — first and foremost — and still working on my master’s degree. At the end of a fruitful day at the office, a glass of wine with my husband, and hugs, kisses, and laughs from my children, I’d say I had a most successful day.

What ‘words of wisdom’ do you always fall back on? 

I learnt this early on, but had it confirmed in JRR Tolkien’s The Fellowship of the Ring: There is always HOPE.

Lastly, my mom taught me this gem: ‘A little kindness goes a long way.’

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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