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10 December 2019 | Story Valentino Ndaba | Photo Charl Devenish
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The iKUDU kick-off meeting sets the tone for a three-year collaboration between 10 universities that share a vision for internationalisation

In order for higher education institutions to stay truly relevant and impactful, they need to be able to respond to global trends and patterns of higher education and internationalisation. Digitisation is one of the critical aspects of 4IR, which is currently unfolding.

The iKudu project is an innovative project that will connect large numbers of students utilising digital technology, thereby allowing students to gain international exposure irrespective of socioeconomic background, gender or disability status. Internationalised and transformed curricula, which integrate Cooperative Online International Learning (COIL) and virtual exchange, are a new model for the higher education teaching and learning. This will allow all students to develop the graduate attributes required for success and employability in a globalised world.

The University of the Free State (UFS) is the coordinator of the iKUDU project, which has been awarded €999 881,00 funding from the European Union’s Erasmus + Capacity Building in Higher Education (CBHE) framework. It held its kick-off meeting from 25 to 26 November 2019 at the Bloemfontein Campus. The Office for International Affairs coordinates the project and hosted this meeting, which mapped out the project’s trajectory for the next three years. The co-coordinating University of Antwerp and all partner universities attended.

Inclusive and decolonised curricula

Over the next three years 10 partner consortium universities, consisting of five European partner universities and five South African partner universities, will have the responsibility of developing a contextualised South African concept of Internationalisation of the Curriculum (IoC), which integrates COIL virtual exchanges. This is an ideal firmly anchored in our university’s Integrated Transformation Plan (ITP).

Dr Jos Beelen, a professor of Global Learning at The Hague University of Applied Sciences in The Netherlands, referred in his keynote address to the 2014 Erasmus Impact Study, which assessed the effects of mobility on the skills and employability of students and the internationalisation of higher education institutions.

According to the findings, 64% of employers considered international experience important for recruitment which was a significant increase from 37% in 2006. In addition, the study showed that 64% of employers said graduates with an international background are given greater professional responsibility. Although conducted in Brussels in the European Union, the results reflect the growing view that internationalisation is the future.

Bridging the mobility gap

COIL Consulting Director, Jon Rubin, also presented a keynote address in which he stated: “International education has long suggested that the way to expand one’s view of other cultures is to travel, usually by studying abroad, and that modality, when engaged with intensity and self-reflection, is probably still the best way for students to learn about the world.”

Coloquium Content
Delegates who attended the iKUDU Colloquium at the University of the Free State ( Photo: Charl Devenish) 

However, only a select few university students and professors have the chance to blend study and research with travel. “COIL is a method for re-purposing the tools and affordances of online education so that they serve a new goal – that of providing meaningful international experiences for students and instructors. I think we can do more to build true online bridges to other cultures and I believe we can accomplish that through COIL linkages,” said Rubin.

UFS Rector and Vice-Chancellor, Prof Francis Petersen, alluded to the project in his welcoming speech saying: “The focus of the iKUDU project is curriculum transformation.” The iKUDU kick-off meeting served as a platform to develop a project implementation plan that will ensure that equal, bilateral international collaboration between institutions and in the classroom remains a high priority.

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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