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20 December 2019 | Story Rulanzen Martin | Photo Supplied
OSM Heidedal Outreach
The OSM ROC Outreach Community concert is an annual highlight on the community calendar in Heidedal.

The annual Odeion School of Music (OSM) Heidedal Outreach programme’s underlying philosophy is that of equal learning experiences for the community as well as the OSM. The community concert is an annual event in Bloemfontein in partnership with the Reach Our Community Foundation (ROC).

The Heidedal Marimba Project – founded by the OSM Music Education department in 2015 – works in collaboration with the ROC Foundation to serve the children of Heidedal. Through the programme and music,, learners from Heide Primary School in Heidedal participate in an event of beauty and harmony and the OSM students get the opportunity of arranging, teaching and performing music with the learners, as well as compiling a musical performance programme. .

“We are grateful for the privilege to be inspired by the children from Heidedal while we in return incorporate change in their lives,” said Gerda Pretorius, OSM lecturer and co-organiser of the Outreach programme. Pretorius is co-organiser with Patrick Kaars, director of the ROC.

Service learning important for UFS students


It is the third year that the popular concert has taken place in Heidedal and forms part of the BMus, BA (Music) and Diploma in Music qualification which integrates Music education modules with Service Learning. The partnership between OSM and ROC lies in the philosophy of shared benefits. 
“The main objective is to provide a service to the community by offering basic skills, which include aural training, as well as teaching both music and movement,” says Pretorius.

The OSM believes not only in the intrinsic musical experience of music-making but is also advocating music-making as an ethical action for social justice.
The community footprint of the OSM is entrenched in the Bloemfontein community with Music Education partnerships at the Brandwag Primary School, the Lettie Fouché School (for mentally impaired learners) as well as the Sentraal Primary School.

The concert took place on Saturday 19 October 2019 at the Heide Primary School. 

The OSM students who took part in the outreach were Sibongile Mafata, Lauren Aldag, Nadia Smith, Lesley-Ann Mhalo, Brendaly Buckley, Mary Moalosi, Enslin Smith, Chrismari Grobbelaar, and Phillip Verster.

News Archive

Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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