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20 December 2019 | Story Rulanzen Martin | Photo Supplied
OSM Heidedal Outreach
The OSM ROC Outreach Community concert is an annual highlight on the community calendar in Heidedal.

The annual Odeion School of Music (OSM) Heidedal Outreach programme’s underlying philosophy is that of equal learning experiences for the community as well as the OSM. The community concert is an annual event in Bloemfontein in partnership with the Reach Our Community Foundation (ROC).

The Heidedal Marimba Project – founded by the OSM Music Education department in 2015 – works in collaboration with the ROC Foundation to serve the children of Heidedal. Through the programme and music,, learners from Heide Primary School in Heidedal participate in an event of beauty and harmony and the OSM students get the opportunity of arranging, teaching and performing music with the learners, as well as compiling a musical performance programme. .

“We are grateful for the privilege to be inspired by the children from Heidedal while we in return incorporate change in their lives,” said Gerda Pretorius, OSM lecturer and co-organiser of the Outreach programme. Pretorius is co-organiser with Patrick Kaars, director of the ROC.

Service learning important for UFS students


It is the third year that the popular concert has taken place in Heidedal and forms part of the BMus, BA (Music) and Diploma in Music qualification which integrates Music education modules with Service Learning. The partnership between OSM and ROC lies in the philosophy of shared benefits. 
“The main objective is to provide a service to the community by offering basic skills, which include aural training, as well as teaching both music and movement,” says Pretorius.

The OSM believes not only in the intrinsic musical experience of music-making but is also advocating music-making as an ethical action for social justice.
The community footprint of the OSM is entrenched in the Bloemfontein community with Music Education partnerships at the Brandwag Primary School, the Lettie Fouché School (for mentally impaired learners) as well as the Sentraal Primary School.

The concert took place on Saturday 19 October 2019 at the Heide Primary School. 

The OSM students who took part in the outreach were Sibongile Mafata, Lauren Aldag, Nadia Smith, Lesley-Ann Mhalo, Brendaly Buckley, Mary Moalosi, Enslin Smith, Chrismari Grobbelaar, and Phillip Verster.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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