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20 December 2019 | Story Rulanzen Martin | Photo Supplied
OSM Heidedal Outreach
The OSM ROC Outreach Community concert is an annual highlight on the community calendar in Heidedal.

The annual Odeion School of Music (OSM) Heidedal Outreach programme’s underlying philosophy is that of equal learning experiences for the community as well as the OSM. The community concert is an annual event in Bloemfontein in partnership with the Reach Our Community Foundation (ROC).

The Heidedal Marimba Project – founded by the OSM Music Education department in 2015 – works in collaboration with the ROC Foundation to serve the children of Heidedal. Through the programme and music,, learners from Heide Primary School in Heidedal participate in an event of beauty and harmony and the OSM students get the opportunity of arranging, teaching and performing music with the learners, as well as compiling a musical performance programme. .

“We are grateful for the privilege to be inspired by the children from Heidedal while we in return incorporate change in their lives,” said Gerda Pretorius, OSM lecturer and co-organiser of the Outreach programme. Pretorius is co-organiser with Patrick Kaars, director of the ROC.

Service learning important for UFS students


It is the third year that the popular concert has taken place in Heidedal and forms part of the BMus, BA (Music) and Diploma in Music qualification which integrates Music education modules with Service Learning. The partnership between OSM and ROC lies in the philosophy of shared benefits. 
“The main objective is to provide a service to the community by offering basic skills, which include aural training, as well as teaching both music and movement,” says Pretorius.

The OSM believes not only in the intrinsic musical experience of music-making but is also advocating music-making as an ethical action for social justice.
The community footprint of the OSM is entrenched in the Bloemfontein community with Music Education partnerships at the Brandwag Primary School, the Lettie Fouché School (for mentally impaired learners) as well as the Sentraal Primary School.

The concert took place on Saturday 19 October 2019 at the Heide Primary School. 

The OSM students who took part in the outreach were Sibongile Mafata, Lauren Aldag, Nadia Smith, Lesley-Ann Mhalo, Brendaly Buckley, Mary Moalosi, Enslin Smith, Chrismari Grobbelaar, and Phillip Verster.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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