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20 December 2019 | Story Valentino Ndaba | Photo Valentino Ndaba
Lesotho Read More
Staff members from the National University of Lesotho and the University of the Free State at the signing of the Memorandum of Understanding.

Cornelius Hagenmeier, Director of the Office for International Affairs, quoted from the 2018–2020 Internationalisation Strategy, which states, “Out of the existing partnerships and collaborations, a limited number of strategic partnerships will be identified and specifically supported. Furthermore, the development of a strategic partnership with the National University of Lesotho will be explored.”  

This agenda became official on 17 October 2019 when the National University of Lesotho and the University of the Free State signed a Memorandum of Understanding.  
 
Building bridges to reach critical regional partners
 

This ongoing organic collaboration has been evident in different spheres of our university over the past few years. Joint activities are already taking place through the Directorate for Research Development that is driving the Lesotho Highlands Water Project, the Faculty of Education, Pharmacology, Political Studies, Africa Studies, and the Afromontane Research Unit on the UFS Qwaqwa Campus. 

Delegates who represented the National University of Lesotho at the signing ceremony were the Dean of the Faculty of Health Sciences, Prof Sunny Aiyuk; Dean of the Faculty of Social Sciences, Prof Motlamelle Kapa; Dean of the Faculty of the Humanities, Prof Beatrice Ekanjume-Ilongo; and Senior Lecturer in Development Studies and Chair of the Gender Committee, Dr Mamoeketsi Ntho.  

Internationalisation, Africanisation, and decolonisation
  

The conclusion of a formal Memorandum of Understanding, which contributes towards academic growth, reflects the vision of comprehensive internationalisation at both institutions.   
 
According to the UFS Internationalisation Strategy, “Internationalisation, Africanisation and decolonisation are considered as contemporary processes. In line with the South African policy priorities, the internationalisation process at the UFS will in the future include a stronger focus on the Southern African Development Community (SADC), Africa, BRICS, and the Global South. Nevertheless, the university will continue to strengthen and expand its relations and partnerships in the Global North.”  

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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