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12 December 2019 | Story Rulanzen Martin | Photo Johan Roux
Dionne
Dr Dionne van Reenen received her PhD during the December Graduation Ceremonies at the UFS
Very seldom in modern history do we try to critically think about how our bodies and even more those of women are presented in modern popular culture. Through her PhD research project, Dionne van Reenen attempts to critically analyse ideological formations of the body in performance and its discursive distribution in the consumption of contemporary popular media, adding to existing literature and research on the topic.

Her dissertation is titled Performing the Erotic: (Re)presenting the Body in Popular Culture.

Van Reenen, a senior researcher at the Unit for Institutional Change and Social Justice at the University of the Free State (UFS), received her PhD qualification specialising in English on Wednesday 11 December 2019 during the final ceremony of the December Graduation.

Van Reenen has extensive experience in all areas of education. Her work at the Unit for Institutional Change and Social Justice is interdisciplinary, involving both everyday and institutional politics. She also holds a Master’s degree in Philosophy, which she obtained in 2013 from the UFS. In 2016, she chaired the UFS Language Policy Review Committee and established the Gender and Sexual Equity Office, which formulated the Sexual Harassment, Misconduct, and Violence Policy at the UFS. 

Changing of social constructs in media consumption

“My study focuses on performative framings of social constructs of gender, race, and class (along with size, age, and ability) in the ordering processes of society,” she says.  These performative framings in are in turn sustained by the (re)presentation of eroticised bodies in popular visual media in the 21st century. “These framings and orderings are critiqued as nothing new, but simply entertainment product that is trading in ideologies and stereotypes that have long been in sociocultural circulation, and they affect how people think, speak and act.” 

The study also shows that the dynamics of ‘virtuality’ and ‘visuality’ in the digital age are altering traditional demarcations of space, place, time, and community, and have paved the way for formations of global cultures that are, at the same time, informative, expedient, empowering, homogenising, prescriptive, and imperialising.

Whilst the #MeToo movement focused more on gender-based violence, gender inequality, and sexual violence, which are big social issues and do not exist in isolation, Van Reenen used her critical philosophical training to understand how, in the current era, the dominant discourse on representations of the body, particularly marginalised bodies, has been constructed at the popular level. 

With every PhD research dissertation the candidate’s main aim is to add new knowledge to a discipline. For Van Reenen, it is important that her research can contribute to a change in social and cultural constructs by re-imagining the (re)presentations of the body in popular media.

News Archive

UFS SIFE is the best in SA!
2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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