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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS responds to revocation of the accreditation of the SA Doping Control Laboratory by WADA

2017-07-01

The World Anti-Doping Agency (WADA) yesterday informed the South African Doping Control Laboratory (SADoCoL) at the University of the Free State (UFS) that the WADA accreditation status of the laboratory has been revoked.

This revocation does, however, not include the analysis of blood samples for the Athlete Biological Passport for which SADoCoL has been re-accredited in August 2016 and which the laboratory will continue to perform. It also does not impact at all on the testing of urine sport samples by the South African Institute of Drug-free Sport (SAIDS), who will continue to send such samples for testing to other WADA accredited laboratories, while blood samples will be tested at SADoCoL as before.

The revocation follows a year long period of suspension in which the laboratory had to develop its analytical capabilities and instate new systems and methodologies. “In this period the laboratory worked diligently to realize all of these requirements and according to an inspection team from the WADA Laboratory Expert Group who visited the laboratory in February 2017, much has been done and the Laboratory is in a much better state than it was before the suspension in May 2016,” says prof Marthinus van der Merwe, Director of SADoCoL.

“However, there were certain aspects of these requirements that the laboratory could not achieve within the time-frame stipulated by WADA and therefore the organisation is bound by its rules and regulations to now revoke the accreditation status of the laboratory. Since much effort and resources have been invested in the laboratory in the last two years, the management of SADoCoL together with senior leadership of the UFS decided to go ahead and finalise all development in order to re-apply for WADA accreditation,” says prof van der Merwe.

“The UFS fully acknowledges the hard work of SADoCoL during the period of development and is committed to support the laboratory in its endeavors to re-attain its status within the very specialised and highly regulated community of world-wide doping control laboratories. The premium goal of the laboratory is still to fully serve the sporting community of South Africa and Africa according to the WADA guidelines for anti-doping control in Sport and it is confident to attain that with the support of all role players in this field,” says Prof Witthuhn, Vice-Rector: Research at the UFS.

Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

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