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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

CD-ROM for learning Afrikaans as foreign language launched

2009-04-30

At the launch of the CD-Rom, Gesellig Afrikaans, are from the left: Ms Riana de Beer, Research Assistant at the Department of Afrikaans and Dutch, German and French, Mr Christo Steyn from Bare Creative who did the digitalisation of the CD-ROM, Prof. Van Niekerk, Prof. Engela Pretorius, Vice-Dean of the Faculty of the Humanities, Prof. Driekie Hay, Vice-Rector: Academic Planning, and Mr François Marais, Director of the Centre for Higher Education Studies and Development at the UFS.
Photo: Lacea Loader

The Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) recently launched a CD-ROM course to learn Afrikaans as foreign language at the Main Campus in Bloemfontein.

For the past ten years the Department has been offering a course in Afrikaans as foreign language to small groups at the UFS. “However, the need for this course has escalated to such an extent on the Main and Qwaqwa Campuses of the UFS that we have decided to produce the CD-ROM. We have also found that not a lot of courses to learn Afrikaans were available. Those that do exist, do not recognise the needs of adult learners,” said Prof. Angelique van Niekerk from the Department.

“International students are often interested in learning new cultures and languages and staff members would also like to learn Afrikaans in order to understand the language better. Now they are able to master the basic principles and concepts of the language,” said Prof. Van Niekerk.

The course, which will be presented on the Main Campus, comprises a basic and an advanced course. Course attendants will receive both these CD-ROMs. English is used as the back-up language and translations of all the texts are available on the CD. Contemporary Afrikaans music is used to assist in fixing sound patterns, and the pronunciation of Afrikaans sounds, words and sentences is available through the sound component of the course. Uncomplicated language jokes, advertisement texts and cartoons are used to enhance the course content and a vocabulary list and list of idiomatic language uses will be kept updated by the learners. Explanations of basic grammatical constructions are given in both Afrikaans and English and learners are assessed at the end of the course. Aspects like word order, temporal indications, etc. are covered amongst other things.

“Mastering a foreign language is time-consuming and contact with the language is very important. Although there is a contact session with a facilitator of two hours per week, it is a handy course for people who cannot attend classes regularly,” said Prof. Van Niekerk.

The CD-ROM is available from at Prof. Angelique van Niekerk, vnieka.hum@ufs.ac.za, Tel. no. 051-4012339, at R150 per CD.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
28 April 2009

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