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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS hosts Nobel Laureate

2010-01-15

The University of the Free State (UFS) will host the 1991 Nobel Laureate in Chemistry, Prof. Richard Ernst from Switzerland, on its Main Campus in Bloemfontein from 22-26 January 2010.

Prof. Ernst’s visit to the UFS is part of an extended tour of South African higher education institutions and the National Research Foundation. His visit will coincide with the fourth presentation of the Cheese fondue that had previously been presented with great success in Europe.

The Cheese fondue concept is the brainchild of Prof. Hartmut Frank of the University of Bayreuth in Germany, who is currently a visiting fellow at the UFS Department of Chemistry.

This concept posits that technical advances alone are insufficient for an agreement to be reached on the minimum respect between the various groups and individuals within a society. It proposes that for this to be achieved there has to be a concurrent development of empathy and emotional synergy. In other words, there has to be spiritual acceptance and tolerance of the different cultural or religious ways of coming to terms with the deep-seated need for a spiritual home.

To this effect the UFS will host a Braai Workshop on Saturday, 23 January 2010 to promote this understanding, hence this year’s theme Justice, a matter of respect, ethics and empathy. The invitation to the workshop is open to the public and those who are interested should confirm their attendance with Ms Stefanie Naborn on 051 401 2531 before Monday, 18 January.

Prof. Ernst will present a paper on Justice – the Culture of Responsibility; Prof. Patrizio Bianchi, the Rector of the University of Ferrara in Italy, will focus on the topic After the Global Crisis: Justice and Wellbeing – the Goals of Economy; while Judge of Appeal, Fritz Brand will talk about Justice – the South African reality.

Prof. Ernst, Prof. Bianchi and Judge Brand will also take part in a panel discussion, together with the Rector and Vice-Chancellor of the UFS Prof. Jonathan Jansen and Prof. Johan Henning, Dean of the UFS Faculty of Law.

Subsequent to that, Prof. Bianchi will present a lecture on the topic Globalisation, Agriculture and Industrial Development in the CR Swart Auditorium on the Main Campus on Monday, 25 January 2010 from 10h00 - 12h00. Prof. Ernst's lecture is from 12h30 - 14h30.

For more information, contact Ms Stefanie Naborn on 051 401 2531 or at nabornsa@ufs.ac.za or Prof. Aldo Stroebel on 051 401 3506/3403 or at stroebea@ufs.ac.za .

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
15 January 2010

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