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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

UFS apologises for noise disturbance during newcomers' student festival
2010-02-01

Last night (Saturday, 30 January 2010), the University of the Free State (UFS) received various complaints regarding disturbance caused by the noise during a student function that took place at the Rag Farm on the Main Campus.

"I wish to apologise on behalf of the UFS for the inconvenience that residents in the neighbouring residential areas had to suffer during the Newcomers’ Student Festival last night,” said Mr Rudi Buys, Dean of Student Affairs at the UFS.

The function took place to conclude the welcoming period for new students. “Although strict measures applied regarding the staging of the event, amongst others, cut-off times for the performances of the guest artists and die organisation of the Rag Farm to prevent excessive noise, various unexpected factors made this difficult,” said Mr Buys.

One of the factors was the fact the more than double the expected number of spectators attended the event. As a result of this, measures pertaining to crowd control had to be adjusted. “Although we managed to end the event without any incidents, I am truly sorry that we could not bring the disturbance caused to the neighbouring suburbs to an end earlier,” he said.

“We are committed to finding a sustainable solution to those types of challenges that student events at the Rag Farm can offer to the neighbouring residential areas. Therefore we are going to call meetings with residents and community leaders of the residential areas in order to resolve the problems in a collaborative manner,” Mr Buys said.

An internal evaluation of the situation shall also be undertaken in order to rectify any possible errors or shortcomings in the organisation of the Newcomers’ Student Festival, as well as regarding the organisation of future student events.

“We would like to thank residents of the neighbouring residential areas for the exceptional way in which they often exercise patience, show understanding and make allowances for the times when student activities taking place on the Main Campus become demanding. It is therefore important for us to find solutions to challenges in this regard and engage in meaningful cooperation with residents,” said Mr Buys.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
31 January 2010
 

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