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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS receives exclusive copy of Pasture Science research volume

2010-04-22

From the left are: Dr Malcolm Hensley (Soil, Crop and Climate Sciences, UFS), Prof. Brian Roberts, Ms Cathy Giesekke (UFS Sasol Library) and Prof. Neil Heideman (Acting Dean: Natural and Agricultural Sciences, UFS).
Photo: Lize du Plessis

The University of the Free State (UFS) became the proud recipient of a copy of a Pasture Science research volume.

The 508-page volume was presented by Prof. Brian Roberts, an adjunct professor at the James Cook University in Cairns, Australia, to the UFS Sasol Library. It consists of 43 papers on his agricultural research work in the Free State from 1956 to 1975.

He said the Faculty of Natural and Agricultural Sciences at the UFS had the power and expertise to lead the way in food security in South Africa and in building a sustainable society. He also stated that not enough people were taking food security seriously.

“Whatever else you regard as priority, none is more basic than support for the nation’s food producers,” he said.

The papers in the bound copy are arranged in two groups. The first section focuses on Pasture Management. “This series forms a useful overview of Pasture Science,” he said.

The section on Grassland Science covers all aspects of the maintenance, improvement and utilisation of veld and cultivated grasslands.

The second part is a series of publications arising from his fieldwork in the Free State, Eastern Cape and Lesotho.

“Having read with great interest the curriculum vitae of the Vice-Chancellor of the UFS, I felt a strong inclination to contribute somehow to the transformation process and the emerging future UFS,” said Prof Roberts.

Although he acknowledged that change could not happen overnight he was, however, positive that medium-term results could be achieved in that regard.

“One way of doing this is to focus staff and students’ attention on working towards a sustainable society, an on-going curriculum challenge which should, at an early date, replace the past preoccupation with race – an issue that has dogged progress for too long,” he said.

Prof. Roberts was a foundation lecturer in Pasture Science at the UFS 36 years ago before he left for Australia where he plays a fundamental role in land-use planning.

He is also recognised as the father of Landcare, an Australian partnership between the community, government and business to protect and repair the environment.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
21 April 2010

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