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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

UFS increases admission requirements
2010-07-26

Admissions criteria for entry to undergraduate programmes at the University of the Free State (UFS) will be increased with immediate effect. This means that students who begin their undergraduate studies in 2011 will need to meet the new admissions criteria in order to register.

“Increasing admissions requirements is a critical component of our unwavering commitment to excellent academic standards and educational quality at the UFS,” said Prof. Driekie Hay, Vice-Rector: Teaching and Learning at the UFS.

“The challenge of student success at most South African universities is something that has attracted increasing attention over the past few years. We believe that it is our responsibility as an educational institution to admit students that we are confident are likely to be successful, and also to provide the very best quality of teaching and learning to ensure success.”

The university is also acutely aware that large numbers of young people in the country attend schools that are not adequately resourced to provide the quality of schooling needed for successful university study.

“We are thus committed to working with schools and with talented learners in order to address this challenge,” said Prof. Hay.

“The university currently has several initiatives in this regard. Further, our innovative and extremely successful University Preparation Programme (UPP) provides an opportunity for students with potential who do not meet the university entrance criteria to complete a bridging year that prepares them for the rigours of university.”

For students who begin their studies in 2011 the following changes will come into effect:

  • The minimum requirement for entry into undergraduate programmes will increase from 28 points to 30 points.
  • The minimum requirement for entry into extended programmes will increase from 23 points to 25 points.
  • The minimum requirement for entry into the University Preparation Programme will increase from 17 points to 20 points.
  • Subject-specific requirements specified by faculties will remain the same, except for Natural and Agricultural Sciences (contact the Faculty Manager at 051 401 3199).
  • All programmes that already require a minimum score of 30 points and above will not be changed.
  • The minimum entrance criteria for the B.Ed. Foundation Phase and B.Ed. Intermediate Phase will increase from 23 points to 25 points.
  • The minimum entrance criteria for B.Soc.Sc. Nursing will increase from 28 to 29 points.

Performance in the National Benchmark Tests will be used for placing students into academic support modules as needed.

These test results will not be used for admissions decisions in 2011, except for Faculties where it is used as part of their selection process.
Prospective students are encouraged to submit their applications for study in 2011 as soon as possible.
For telephone enquiries, please dial 051 401 3000.

 

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
26 July 2010
 

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