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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.
The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

UFS receives an award from the World Universities Forum
2011-01-11

The University of the Free State (UFS) has received the World Universities Forum (WUF) Award for Best Practice in Higher Education during 2010.

The Best Practice Award recognises the most significant practices of the year around the world. The UFS’s implementation of a number of interlocking innovations to transform the institution is recognised with the award.
 
These innovations include:
  • campus-wide racial integration among students;
  • the reinvigoration of the academic culture;
  • the nurturing of the most promising young scholars by means of the Vice-Chancellor's Prestige Young Scholars Programme;
  • sending 71 first-year students to top American universities to assist with their development into non-racial campus leaders;
  • the revision of the undergraduate curriculum to promote a cross-disciplinary approach to key societal problems;
  • raising the entry requirements;
  • the facilitation of open access to campus leadership through sessions with the Vice-Chancellor and Rector, Prof. Jonathan  Jansen – providing opportunities for public discussion between senior leadership, staff and students;
  • the UFS also extended this spirit of dialogue internationally through the inauguration of its International Advisory Council consisting of key thinkers and practitioners;
  • the identification of 20 of the most dysfunctional high schools in the Free State Province and the building of relationships with those schools. This university-school partnership is based on a strict contract of reciprocal commitments to increase the chances of black children attending university. The WUF applauded this as the most innovative step.
 
“We at the UFS are humbled, but encouraged by the recognition of academic excellence and institutional transformation that comes with this prestigious international award,” said Prof. Jansen.
 
The WUF said in a statement that these innovations demonstrate the profound impact higher education practices can have when they are well conceived and implemented.  “We applaud these innovations and the ways in which they promote racial harmony, student success and overall academic vitality,” the statement reads.
 
The Best Practice Award will be announced formally at this year’s World Universities Forum, which will be held at the Hong Kong Institute of Education from 14-16 January 2011. 
 
 A message of appreciation from Prof. Jansen will be read by Prof. Fazal Rizvi, Programme Convenor of the WUF 2011 during the award ceremony.


Media Release
10 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

 

 

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