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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS serious about safe campuses

2011-02-09

Mr Willie Frankim, Head of Protection Services at the UFS, in the new control room on the Main Campus.
- Photo: Dries Myburgh

The University of the Free State (UFS) officially launched its security control room recently. This new addition to the university's infrastructure, which was implemented in December 2010, has already made a contribution to the combating of crime at the UFS.

The decrease in crime statistics for January this year (5 cases), in comparison to the statistics of January 2010 (51 cases) is proof that the UFS’s new approach to combating crime on campus has an impact.

According to Prof. Niel Viljoen, Vice-Rector: Operations, the safety of students, lecturers and staff of the UFS is of the utmost importancet. For this reason, it is continuously reflected on about what can be done to improve the levels of safety for the respective campuses.

Apart from the upgraded security control room, from where, amongst others, residences, pedestrian routes, campus buildings, parking areas, entrances at gates and computer rooms at residences are observed, a number of measures have been set in place to improve the task of combating crime.

These measures include:

- Security cameras in front of all the women’s residences. The UFS is in the process of also installing
security cameras in front of the men’s residences.

- Shrubs and trees that caused obstruction in front of cameras have been pruned.

- Security officers patrol the pedestrian routes as well as the Red Square on foot from 06:00-22:00.

- A security officer has been appointed at each residence to be on duty from 18:00 to 06:00
at the residence.

- Two vehicles patrol the Main Campus on a 24-hour basis.

- The UFS is in die process to install alarms, which will be linked to the central security control room,
in all buildings.

- In certain buildings panic buttons have been installed in strategic places.

- Where possible, better entrance control to building, especially office blocks, has been implemented.

-       Better management and integration of the security workers who are contracted from outside.
        More security workers have also been appointed to do duty at each residence as well as on the
        pedestrian routes (during the hours indicated).

- A survey has once again been done of all “dark spots” on the campus and better lighting is
currently being installed.

The reduced reaction times are a direct result of the operational process between security staff in the control room with met security staff that patrols the campus on foot and by vehicle

Media Release
09 February 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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