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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

UFS talks directly to South African ambassador to Japan
2011-03-16

Direct conversation between the UFS and the South African ambassador to Japan
Photo: Gerda-Marie Viviers

During a direct conversation with the South African ambassador to Japan, Mr Gert Grobler, today, the University of the Free State (UFS) expressed its compassion and solidarity with the people of Japan. The university also stated that it intended to support the country and its citizens in various ways.

This came after Japan was plunged into chaos the past week as a result of various earthquakes and consequential disasters. Mr Grobler, who participated in the conversation via Skype from Tokyo, welcomed this talk initiative initiated by Mr Rudi Buys, Dean: Student Affairs, and the Interim Student Committee (ISC). The talks formed part of a series of initiatives launched by students to promote solidarity with Japan, and which includes fund-raising projects and awareness campaigns.

Mr Grobler expressed his appreciation for the initiative: “The initiative by the UFS is greatly appreciated, and I shall do anything to promote partnerships between the UFS and Japan, particularly in collaboration with the ambassador for Japan in South Africa. The solidarity project is essential, because this is the worst crisis Japan has ever experienced in its history.”

In solidarity with Japan, the Student Committee envisages a mass march on Thursday, 17 March 2011 by means of which students will declare their unanimity with Japan and their support of human rights.

Prof. Jonathan Jansen, UFS Vice-Chancellor and Rector, also promised to send a message of support directly to the Japanese embassy in Pretoria, as well as extending a hand of support to Japanese universities in order to become part of discussions on how to render assistance, while making plans for students to visit the respective countries and share their experiences first-hand.

Mr Buys informed the ambassador that the university would support the rescue teams, which are departing for Japan in response to a request by Mr Grobler, by means of manpower.  In response to this, Mr Grobler, a Kovsie alumnus, welcomed this token of compassion and offer of assistance. “I am excited to see that South Africa cares so much for Japan.”
 

Media Release
15 March 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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