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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Winter school for international visitors
2011-07-28

 

Here are, from the left, front: Vinita Verma (India), Gayatai Sharma (India), Ambar Istiyani (Indonesia); back: Frank Nieuwenhuizen (Netherland); Vicky Hölsgens (Netherland) and Dewi Cahya Ambarwati (Indonesia)
Photo: Hannes Pieterse

A group of activists, postgraduate students and staff from civil society organisations are currently visiting our Bloemfontein Campus to discuss issues of diversity and development. The group of 19 people from countries such as India, Indonesia, Uganda, the Netherlands and South Africa are part of the 2011 annual international winter school on Pluralism and Development, which is hosted by our International Institute for Studies in Race, Reconciliation and Social Justice. It is the first time that the winter school is held in South Africa since its launch in 2004.

The first class of the winter school started on 11 July 2011 and participants attend daily lectures where they engage in critical thinking about issues such as sustainable development, identity, reconciliation and pluralism. On Thursday 21 July 2011 our Vice-Chancellor and Rector, Prof Jonathan Jansen presented a lecture on reconciliation to participants where he spoke lengthily about South Africa’s traumatic past. Classes will come to an end on 5 August 2011.

During their stay at our university participants also visited Gauteng where they spent time at the Apartheid museum, Constitutional Hill and Freedom Park. Later this week they will visit our Qwaqwa Campus.

Indonesian participant, Ms. Dewi Cahya Ambarwati, said she is looking forward to the Qwaqwa visit, where she will show off her traditional dance. Ambarwati said during their visit to Freedom Park, she managed to trace back Indonesian ancestors in the museum’s slavery section. Another participant, Mr. Frank Nieuwenhuizen from the Netherlands, said the winter school is enriching because it makes you realise what it means to deal with differences.

The international Winter School on Pluralism and Development is an initiative of the Kosmopolis Institute of the University of Humanistic Studies, in cooperation with the Humanist Institute for Cooperation with Developing Countries (Hivos).

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