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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Kovsie student aims for the record books

2011-10-11

Potential Guinness World Record-holder, Hermann van Heerden
Photo: Phelekwa Mpono

The Guinness World Record for the longest continuous wheelie in a wheelchair was achieved by Michael Miller of the United States, who covered a distance of 16,12 km on the rear wheels of his wheelchair on 8 August 2009.

On 11 October 2011, Hermann van Heerden, a second-year Kovsie student, will attempt to set a Guinness World Record for the longest wheelie in a wheelchair in a stationary position. The 22-year-old disabled student from the University of the Free State (UFS) will manoeuvre his wheelchair so that the front wheels lift off the ground.

Hermann, who is studying for a BEd degree, was born with spina bifida, a developmental congenital disorder caused by the incomplete closing of the embryonic neural tube. He has been in a wheelchair since he was a toddler.

Hermann’s Guinness World Record attempt forms part of the ten-year celebrations of the Unit for Students with Disabilities (USD) at the UFS. The unit was established in February 2001, with fifteen registered students, but currently supports 143 registered students. The USD focuses on promoting equity for students with disabilities, including access to courses, buildings, learning materials, residences, leisure and sports activities and the opportunity to succeed in such activities.

The unit supports students with specific learning difficulties (dyslexia, attention deficit hyperactivity disorder); mobility–impaired students (wheelchair users and amputees, as well as those suffering from cerebral palsy, muscle dystrophy, spina bifida and multiple sclerosis); visually-impaired students; hearing-impaired students, students suffering from “other” conditions (mental impairment ((schizophrenia)), epilepsy, panic disorder) and those with temporary impairments (broken hand).

Hermann said that he would like to use his record attempt as a means of raising money for the USD and welcomes sponsorships. “The USD has only been good to me ever since I registered at the UFS. Every time I had a question, they answered it. Every time I had a problem with a class, they resolved it. This year, the unit has its ten-year anniversary and I thought it was time for me to give back.”

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