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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Samantha excels as Dux student
2011-10-26

 

Samantha Renda-Dollman with Dr Choice Makhetha, the sponsor of the DUX Award trophy and Vice-Rector: External Affairs. Sharing the moment with them is Prof. Willie van Zyl, Assistant Campus Principal: Academic.
Photo: Thabo Kessah

Samantha Renda-Dollman, a BSc (Zoology) student at our Qwaqwa Campus has obtained 19 distinctions out of the 22 modules she has written since 2009.

This was revealed during the 2011 Annual Student Affairs Excellence Awards that were held at the Qwaqwa Campus to honour academic, sport and cultural excellence. Her hard work earned Samantha the prestigious Dux student award, which makes her the best overall academic performer of the entire student body at this campus of the UFS. This award was presented to her by its sponsor, Dr Choice Makhetha, Vice-Rector: External Affairs, herself a former Dux student.
 
Considering her achievements to date, Samantha agrees with the Greek philosopher, Aristotle, who believed that  ”we are what we repeatedly do; excellence then is not an act, but a habit.” According to Samantha, one of her biggest achievements was winning a national poetry competition in 2000 whilst she was still at a primary school.
 
“I am happy to be the 2011 Dux student, as it proves that hard work indeed pays. If you commit yourself to working hard all the time and do lots of studying, then achievements like this will come your way,” she said.
 
Samantha’s immediate plan is to finish her degree and then venture into studying for an honours degree in entomology. “I would like to do my bit in the academic world. That’s where I think my future lies,” she concluded.
 
Samantha also received the award for the best-performing second-year student in the Faculty of Agricultural and Natural Sciences.

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