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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.
The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

First Global Leadership Summit brings partner universities to our university
2012-05-17

The University of the Free State (UFS) is gearing up for the Global Leadership Summit when students from universities all over the world will visit the UFS. The summit will take place from Sunday 8 July to Friday 20 July 2012. About 180 staff and students from universities in the United States, Asia and Europe are expected to visit the UFS during these two weeks and eminent scholars and politicians have already confirmed their participation. Among them are Archbishop Emeritus Desmond Tutu, Dr Tim Murithi, Prof. Mark Solms, Fulbright Scholars who were previously tenured at the university, and a number of ambassadors.

Prof. Aldo Stroebel, Director: International Academic Programmes, Office of the Vice-Chancellor, says that our university has increasingly embedded internationalisation in its strategic priorities. The Leadership for Change Programme, jointly hosted by International Affairs and Student Affairs, is a significant step forward in this context. This innovative and unique programme, initiated in 2010, serves as a leadership development programme focused on first-year students. It aims to build layers of new thinking and engagement among students from diverse backgrounds. As part of a year-long engagement, each student spends a period abroad where there is intense exposure to the academic, social, cultural and residential lives of students in other countries. A formal mentor development programme for staff runs concurrently with the initiative.
 
In the 2010 programme, 71 students in various cohorts were placed at nine universities in the USA. Following on the success of this initiative, in 2011, 150 students were hosted at partner universities in the USA, Europe and Japan. The impact of cross-cultural and cross-border experiences on changing and enriching the participants’ minds and attitudes has been manifested in a wide variety of ways at both the UFS and the partner institutions.
 
The Global Leadership Summit, with the theme, “Transcending Boundaries of Global Change Leadership”, is a reciprocal programme of the Leadership for Change initiative. It will focus on international engagements in addressing salient issues around change leadership, diversity and racial reconciliation in Higher Education through critical dialogues between staff and students from all over the world.
 
The programme will be continued during 2013 when 150 students will again be selected for participation and placement abroad.


Media Release
17 May 2012
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27(0)51 401 2584
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

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