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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS Faculty of Law and Department of Health join hands to combat modern day slavery

2012-10-03

At this event, were from the left: Dr Adri Krieger and Dr Mariaan Kotze. Both are from the Department of Health: Directorate Forensic Services. Far right is Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the UFS.
4 October 2012

Research and court cases confirm that the trade in people is a reality in South Africa. According to Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the University of the Free State (UFS), complex challenges are faced in combating human trafficking. One of these challenges is a lack of knowledge of this crime and the difficulty in identifying trafficked victims.

To address the lack of knowledge, a number of discussions took place between Dr Kruger and delegates from the Department of Health.

A project has been initiated to address this problem in the public health sector. A need to raise awareness and provide training to medical practitioners to better understand human trafficking was identified. The most important aim of this initiative is to empower medical staff, to identify trafficked victims that visit hospitals and clinics countrywide and to also treat them appropriately in light of the severe trauma they have often been exposed to. The initiative will also empower medical practitioners to refer patients to other service providers such as social workers and psychologists.

The talks with medical practitioners from the Department of Health have led to training and awareness raising that will be provided at some of the local hospitals before the end of the year. Further training seminars are planned for medical practitioners, which will include a presentation by Dr Kruger on legal issues that are relevant for staff in the public health sector. The multidisciplinary cooperation that was established between representatives from the UFS Faculty of Law and the Department of Health has contributed substantially to a more effective response to human trafficking in South Africa.

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