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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Qwaqwa Campus Hosts a DSD Roadshow

2012-04-04

In front, from the left, in front: Joe Mosuhli (DSD Provincial Office), Ms Maboe Grey Magaiza (Lecturer: Sociology), Ms SM Khupane (Thibella Marakabeng Traditional Council), Mr Mbulaheni Mulaudzi (DSD). At the back, from the left: Dr Malete, Dr Elsa Crause (Departmental Head: Sociology), Chief Mahase (Phomolong Traditional Council), Mrs Sadi Luka (DSD), Chief QD Moloi (Makgolokweng Traditional Council), Chief Sekonyela (Thibella Traditional Council), Ms Mpontseng Kumeke (DSD) and Mrs Malikoankoetla Tsosane (Matsieng Traditional Council).

The National Department of Social Development (DSD) and the Free State Department of Social Development, in collaboration with the Qwaqwa Campus of the University of the Free State, hosted a road show on the professionalisation of Community Development Practice yesterday.

This inaugural road show was aimed at conceptualising and soliciting stakeholder buy-in in the new Community Development Qualification Framework, which was jointly developed by the department and the South African Qualifications Authority (SAQA). The road show also briefed stakeholders on the Recognition of Prior Learning (RPL) pilot project that will integrate the current community development workforce into the national qualification framework. Stakeholders were also briefed on the professionalisation process and were given a platform on which to talk about related issues. This included the formation of a community development association, a unified professional body and eventually, the formation of an independent statutory council.

In his welcoming remarks, Campus Principal Dr Elias Malete said that the envisaged programme of professionalising community development practice would address the local needs and bring vibrancy to affected communities. “The programme will definitely help in revitalizing our campus and the community we serve,” said Dr Malete. He was referring to the Qwaqwa Campus Revitalisation Plan. “Among the plans we have is the introduction of the four year Bachelor of Community Development degree. We are confident that our proposal will be received favourably and that we will offer this qualification from 2013,” Dr Malete said to applause from the invited guests and community members.

Talking on behalf of the provincial Department of Social Development was the department's head, Me Matlhogonolo Maboe, who emphasised the fact that large segments of communities were entirely dependent on the community development sector for their daily survival. “In professionalising the sector, we would be building vibrant rural communities and repositioning them to be better equipped in addressing what President Zuma referred to as the ‘triple challenge of unemployment, poverty and inequality’ in his State of the Nation address in February”, said Me Maboe.

Traditional leaders from the Qwaqwa area, national and provincial departmental officials as well as students and staff of the UFS attended the road show.

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