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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS staff among proud PhD graduates

2013-06-28

Prof Dave Lubbe with his two daughters, Leandi Steenkamp (left) and Nandi Lubbe.
Photo: Stefan Lotter

An exceptional moment at this year's graduation ceremony was when the two daughters of an academic, Prof Dave Lubbe of the Centre for Accounting, obtained their master's degrees. "It is indeed a highlight in my career that my daughters received their master's degrees cum laude at the same graduation ceremony, under my supervision!"

Prof Lubbe's two daughters, Nandi Lubbe and Leandi Steenkamp, both received their MCom with distinctions in Accounting. They completed their degrees under the supervision of Prof Lubbe and Nandi also won the Dean's medal as the best M student in the Faculty of Economic and Management Sciences.

Julia Ramabenyane Mamosebatho and Emmie Smit. Julia, of the Faculty of Education: School for Social Sciences and Language Education, received her PhD in Curriculum Studies. Her thesis was on The facilitative role of Grade 1 teachers in the development of reading skills in Sesotho. Emmie, from the Office of the Dean: Education, did her thesis on Appreciating the University of the Free State's transformation: A juxtaposed journey with Alice to Wonderland. With this, she obtained her PhD in Higher Education Studies.

Merridy Wilson-Strydom and Deidre van Rooyen. Merridy obtained her PhD in Higher Education Studies. Her thesis A framework for facilitating the transition from school to university in South Africa: A capabilities approach, is a comprehensive and ambitious research project that was accomplished with great academic mastery. With her thesis, Civic culture and local economic development in a small town, Deidre obtained her PhD in Development Studies.

The Institute for Groundwater Studies (IGS) boasted with five students who received their doctor’s degrees at this Winter Graduation. They are, from the left, front: Vierah Hulley, Chris Moseki, Ferdie Linde, Abdon Atangana and Jacob Nyende. Back is Prof Jopie Botha, Prof Gerrit van Tonder and Dr Danie Vermeulen.

Modulathoko Irvin Mabokgole received his master's degree in Mathematical Statistics and Actuarial Science. He also received the Senate Medal for best master's student at the university.

Dave Mills obtained his master's degree in Practical Theology.

Manie Moolman received his PhD in Higher Education Studies. With his thesis, Competence directives for enhancing the employability of hospitality management graduates in South Africa, he addresses one of the most important challenges facing higher education training in hospitality management, namely the training of employable graduates.

Jo-Marí Visser obtained her PhD in Criminal and Medical Law. With her thesis First generation forensic evidence and its influence on legal decision-making: A South African perspective, she investigates forensic evidence and the collection thereof at the crime scene.

Maralize Conradie received her master's degree in Commercial Law. The subject of her thesis is A critical analysis of the right to fair labour practices.

Jan Beukes received his PhD in Music – Performing Arts. This lecturer at the Odeion School of Music's thesis is titled: Oorwegings by die realisering en dokumentering van 'n duet- of duo-orreltranskripsie van Fauré se Requiem (op. 48).

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