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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS unveils portrait of Ms Winkie Direko

2005-11-28

During the unveiling ceremony were from the left Prof Frederick Fourie (Rector and Vice-Chancellor of the UFS), Mrs Direko, Judge Faan Hancke (Chairperson of the UFS Council) and Dr Charles Nwaila (Director-General of the Free State Provincial Government and Vice-Chairperson of the UFS Council). The blue background of the portrait depicts Ms Direko's philosophy of "the sky is the limit". She also wore the same outfit as what she has on in the portrait. Photo: Stephen Collett

UFS unveils portrait of Ms Winkie Direko
A portrait of Ms Winkie Direko, former Chancellor of the University of the Free State (UFS) and Premier of the Free State Province and currently a Member of Parliament, was unveiled today during the last session of the UFS Council for this year on the Main Campus in Bloemfontein.

The portrait, painted by the gifted artist Ms Reshada Crouse, now hangs in the Council Chambers of the UFS.

Ms Direko was sworn in as Chancellor of the UFS in August 1999. She was the first black person and first woman in this position at the UFS. She was succeeded by Dr Franklin Sonn.

“Ms Direko had an exceptional legitimacy in the black community because of her role in black education in the Free State (as principal) and community leader in the difficult ‘struggle’ period. This former principal’s simultaneous insistence on transformation as well as discipline and order at an educational institution was exactly what the UFS needed at that stage,” said Prof Frederick Fourie, Rector and Vice-Chancellor, during the unveiling ceremony.

“She also played a special role to bring the UFS and the Free State Provincial Government closer to each other. Her comprehension for the own nature of a university helped in times when difficult decisions had to be made. She also realised the value of the university’s expertise for her government. The Premier’s Economic Advisory Council, with the UFS rector and academics like Lucius Botes and James Moses in leading roles, was formed to undertake important research on economic development strategies in the Free State,” said Prof Fourie.

In her speech Ms Direko said that it is an unique experience for her to be catalogued in the history of the UFS. “I am humbled and proud to be associated with the UFS,” she said.

Ms Direko said that the UFS is on the right track with its transformation process. “I will continue to convince people that the UFS is for everyone and will fight for that until the end. But, it is important to see a visible change concerning transformation. The UFS must bring its side and speed up the transformation process. I know that it is a difficult road, but we cannot hide from the realities of our time,” she said.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
25 November 2005

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