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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Degree in Forensic Science for 2014

2013-08-16

16 August 2013

A BSc degree in Forensic Science will be presented for the first time at the University of the Free State (UFS) from 2014. It is also the first degree of its kind to be presented in South Africa.

According to the Department of Genetics in the Faculty of Natural and Agricultural Sciences the three-year degree is, among others, aimed at people working on crime scenes and on criminal cases in the SA Police Service and in forensic laboratories. At postgraduate level, students can specialise in a variety of forensic fields up to PhD.

A maximum of 80 students will be selected for admission to the course in 2014. Entrance requirements are an admission point of at least 34, as well as a combined minimum point of 17 for Mathematics, Life Sciences and Physical Science. Applications for 2014 close on 30 September 2013. About 700 to 800 new appointments were advertised in this field by the SAPS in the past two years.

The UFS has been offering an honours programme in Forensic Genetics since 2010.

The new course comes at a time when the Government is taking significant steps to eradicate crime in South Africa. At the first conference of the SA Police Service’s National Forensic Service in July 2013, it was reported that milliards of rand are spent to establish an integrated, modernised, well-manned and well-managed criminal justice system. New laboratories are already operational and more laboratories are planned, including one in each province.

The so-called DNA Bill is likely to be approved by Parliament before the end of 2013. Under this bill, all current schedule-1 criminals and suspected criminals will be obliged to provide DNA samples. This information will be stored in a DNA database.

According to the SAPS’ Serial Unit, approximately 1 300 serial killers are currently active in South Africa and the DNA database can be helpful to bring these and other criminals to book. About 80% of all crimes are committed by about 20% of the criminals.

More information on the Forensic Science degree can be found at forensics@ufs.ac.za or +27(0)51 401 9680 or +27(0)51 401 2776.

Issued by: Lacea Loader
Director: Strategic Communication

Telephone: +27 (0) 51 401 2584
Cellphone: +27 (0) 83 645 2454
E-mail: news@ufs.ac.za

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