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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS arts are experiencing a boom

2013-09-03

Dot Vermeulen
3 September 2013

The arts at the University of the Free State are experiencing a boom, with several Kovsie artists achieving on a national platform. Dot Vermeulen, a junior lecturer in the Department of Fine Arts, is the latest UFS artist to be honoured nationally as the winner of the 2013 Sasol New Signatures art award.

The award is rewarding emerging young artists. The winning entry, entitled “Desperately disciplined,” by Vermeulen, who is currently studying toward her master’s degree in Visual Arts, was chosen from approximately 400 entries.

Earlier this year, Pauline Gutter, a former Kovsie, won the Absa L’Atelier competition, which is South Africa’s most prestigious art competition. The year before, another former student from our Department of Fine Arts, Elrie Joubert, won the competition.

Vermeulen says there are brilliant people at the UFS who are active in visual arts at various levels. "People such as Janine Allen-Spies (lecturer in painting) and Angela de Jesus (curator of the Stegmann gallery) are not only good artists, they are also involved with the community and invest a great deal of energy into the development of young artists. From my own experience, I can say that I have benefited a lot from academic scholarships from the UFS in the course of my study career."

She says her winning entry refers to the relationship between traditional tactile painting and contemporary digital media. "The focus is especially on hidden moments of absorption and correspondence during the art-making process. The painting installation depicts a reading nude figure on a couch. A computer screen is mounted on a stand in front of the painting, animating the same image, while at the same time blocking the view of the painting. In the animation, the nude figure pages through her book from time to time, with the paint and digital drawing marks moving around her. The text “Envoi is typing…” is also animated on the surface of the couch repeatedly. It is suggestive of internet chat boxes, which often pop up on the screen while I am working on my laptop."

As winner of the Sasol New Signatures art award, Vermeulen won R60 000 and the opportunity of a solo art exhibition in the Pretoria Art Museum.

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